Responsibilities

• Annual Planning & Business Development
• Play a significant role alongside the Field Marketing Director in developing the annual and long-range marketing plans within the assigned Business Unit territory, in line with the annual planning cycle.
• Leverage data, analysis and deep consumer and market level understanding to inform strategic choices, including but not limited to:
• Internal sales and consumer data resources such as IQ, Circana, Numerator
• Consumer research, studies, demographics, and other insights
• Market level, competitive, and category analysis and in-market experience
• Interpret brand strategy and trends and apply a local lens to achieve brand, business, and consumer objectives within the assigned territories
• Present the marketing plan as part of the annual planning cycle, gaining alignment from marketing and business unit leadership on objectives, tactics, budget, and collaborative execution
• Aid Director in representing Field Marketing in key marketing initiatives like brand planning, strategic budgeting, and overarching budget management
• Utilize a mix of national resources, programs, and tools along with local partnerships, sponsorships, and regional programming to build the tactical plan for each fiscal year
• Consult with Brand Marketing and Brand Activation teams on national plans and programs to ensure programs deliver on the objectives and needs of the Business Unit
• Collaborate with Growth and Brand Marketing teams to develop the localized media plan for assigned regions, including briefing and identifying local creative needs

Requirements

• A Bachelor’s degree in marketing, communications, or adjacent discipline
• 5+ years of marketing experience in a related role (i.e. cross functional marketing background in areas such as brand, retail, channel, trade marketing, experiential marketing and/or partnerships).
• Experience working with and managing agencies (media, creative, activation, promotional).
• Ability to analyze business, market, and performance data to identify trends and translate insights into clear, actionable local marketing strategies and investment decisions
• Understanding of creative with ability to write creative briefs, evaluate creative, and provide constructive feedback to agencies.
• Proficient at leading presentations with various audiences and sizes (internal, leadership, customer, etc)
• Demonstrated ability to make critical decisions and problem solve
• Excellent organizational and time management skills.
• Strong negotiation and persuasion skills.
• Tech-proficient with strong working knowledge of MS Word, Excel, PowerPoint, and other digital tools.
• Understanding of social networking/media technologies and their application to marketing also desirable.
• Must be able to sit and/or stand for long periods of time and work on a computer for extended periods.
• Must be willing and able to travel as needed, up to 40%

Preferred

• Masters degree or MBA
• Alcohol beverage experience or experience in CPG using a three-tier distribution system.
• Experience working with and activating major sports leagues, teams or other high-profile partners in the sports, music and/or entertainment landscape.
• Experience localizing national programming for beer distributors managing marketing initiatives from concept to execution
• Experience working close to or within a sales-focused team
• Working knowledge of creative tools, programs, and file formats such as Adobe Creative Suite
• Bilingual English & Spanish

Benefits

• We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.