Responsibilities

• Partner closely with Sales and Channel Account Manager(s) to ensure joint marketing initiatives align with sales strategies, account plans, target personas, and revenue goals for each region and channel partner, building strong rapport and credibility as a strategic marketing partner
• Apply a strong understanding of SaaS buyer personas and sales cycles to design campaigns that support opportunity creation, acceleration, and close
• Gather market intelligence and analyze competitor initiatives to inform strategy, messaging, and prioritization of demand generation tactics
• Manage budget and work cross-functionally to execute campaigns efficiently and deliver ROI
• Build and manage a demand generation calendar across regions and partners to create transparency and alignment with sales and channel stakeholders

Requirements

• Minimum of 5 years’ experience building and supporting field, channel, or demand generation marketing programs, ideally in a B2B SaaS or technology environment
• Proven experience working directly with sales teams, channel organizations, and external partners, with a demonstrated ability to build trust, influence without authority, and maintain strong stakeholder relationships
• Strong business and sales acumen, with the ability to understand account strategies, sales priorities, and how marketing influences pipeline and revenue outcomes
• Deep understanding of the end-to-end sales cycle, buyer personas, and the role marketing plays at each stage of opportunity progression
• Experience developing and executing field and channel partner marketing programs that create demand and accelerate opportunities
• Excellent project management skills, with the ability to manage multiple initiatives, stakeholders, and timelines simultaneously
• Strong analytical mindset with a fact-based approach to decision-making and optimization