Responsibilities

• Build and execute regional campaigns that drive new logo and expansion pipeline across your territory.
• Partner with AEs, SDRs, and ISRs to align on target accounts, territory plans, and follow-up expectations.
• Design workshops, executive briefings, roundtables, and technical deep dives that move deals from early stage to commit.
• Identify stuck deals with your AEs and build targeted acceleration plays to get them moving.
• Track sourced and influenced pipeline. Optimize programs based on conversion rates and cost per opportunity.
• Own end-to-end event planning: venue selection, logistics, promotion, staffing, content, and budget.
• Build and execute pre-event, on-site, and post-event workflows to maximize qualified meetings and lead capture.
• Ensure timely lead routing, follow-up sequences, and event ROI reporting.
• Represent Cellebrite at industry events, conferences, and trade shows (IACP, HTCIA, IACIS, regional user forums, and similar).
• Tailor corporate messaging, assets, and offers to regional market realities and customer needs.
• Develop regional playbooks and competitive insights that support territory strategy.
• Capture on-the-ground feedback and route it to product marketing, demand gen, and content teams.
• Act as the day-to-day marketing partner for your region’s sales team. Attend QBRs, pipeline reviews, and forecast calls.
• Train sales reps to use campaigns, content, and event assets effectively.
• Coordinate ABM programs with sales and marketing ops, including target account lists, engagement tactics, and account penetration tracking.
• Monitor field performance metrics: sourced pipeline, influenced pipeline, ACV, velocity, and cost per acquisition.
• Manage your regional field marketing budget. Allocate spend based on ROI and pipeline needs.
• Maintain dashboards for sales and marketing leadership with clear, honest reporting.