Field Marketing Manager, Canvassing and Lead Generation at Allstar Home Services | Detroit, MI | $65K/yr – $130K/yr

Field Marketing Manager, Canvassing and Lead Generation

Detroit, MI (Hybrid)

$65K/yr – $130K/yrMid Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the field canvassing engine across markets, building a scalable program with a clear playbook, training pipeline, and rigorous metrics tied to qualified opportunities.

Growth Infrastructure: Create and scale a multi-market canvassing operation with territory planning, reporting, and accountability
People & Enablement: Hire, train, and coach canvassing leaders and field teams, plus develop field scripts and training materials
Performance & Execution: Track doors, conversations, leads, appointments, show rates, and close rates to drive continuous improvement

Job Description

Responsibilities

Build and scale a multi-market canvassing and field marketing program from the ground up
Create the playbook for recruiting, onboarding, training, managing, and retaining canvassers and field leaders
Hire, train, coach, and develop canvassing leaders and field marketing team members
Launch canvassing teams in new and existing markets
Set clear expectations for activity, lead quality, appointment generation, communication, and accountability
Develop field scripts, training materials, neighborhood canvassing strategies, and performance standards
Manage the day-to-day operations of the canvassing program, including territory planning, scheduling, field coverage, reporting, and follow-up
Track key performance metrics such as doors knocked, conversations, leads generated, appointments set, show rates, close rates, lead quality, and team productivity
Partner with sales leadership to ensure canvassing efforts are creating qualified opportunities for the sales team
Identify what is working, fix what is not, and continuously improve the program as markets grow

Requirements

5–10+ years of experience in field marketing, canvassing, door-to-door sales, lead generation, outside sales, or direct-to-consumer marketing
Prior management experience leading field-based teams
Experience building a team, program, territory, or location from scratch strongly preferred
Strong understanding of canvassing operations, field accountability, appointment setting, and lead generation
Ability to hire, train, mentor, motivate, and retain high-performing team members
Comfortable working in a fast-paced, growth-focused environment with evolving priorities
Strong operational mindset with the ability to create structure, process, reporting, and accountability
Confident analyzing performance data and using it to improve results
Excellent communication skills with the ability to work across marketing, sales, recruiting, and local market leadership
Willing and able to travel regularly to support market launches, field training, and team performance