Responsibilities

• Strategic Demand Generation: Develop and execute integrated regional marketing plans that directly support sales objectives, pipeline generation, and brand awareness across key territories.
• Problem Identification & Resolution: Act as a self-starter who consistently looks for gaps or inefficiencies in regional execution (e.g., sales enablement, event follow-up, content targeting) and takes ownership of developing and deploying timely solutions.
• Program Leadership: Oversee the full lifecycle of field activities, including proprietary executive events, large-scale industry trade shows, targeted Account-Based Marketing (ABM) campaigns, and localized digital initiatives.
• Marketing Operations Savvy: Independently leverage key marketing technology platforms such as Salesforce, HubSpot, LinkedIn Campaign Manager, etc. to effectively execute, track, and measure program performance.
• Sales Alignment: Serve as the dedicated marketing partner to the regional sales team, providing essential tools, insight into market performance, and ensuring seamless lead management and follow-up.
• Innovation & Efficiency: Maintain a growth mindset and actively seek to leverage new marketing platforms, automation tools, and emerging AI capabilities to streamline processes and elevate overall program effectiveness.
• Performance Analysis: Implement rigorous tracking and reporting to measure marketing ROI, pipeline contribution, and lead quality, using data to continuously inform and optimize future investments.

Requirements

• 7–10 years of progressive experience in Field Marketing, Demand Generation, or related B2B marketing roles.
• A proven history of operating with determination and initiative; you spot an opportunity or challenge and confidently lead the charge to address it.
• Eagerness to learn and quickly adopt new productivity tools and technologies, including understanding the impact of AI on marketing processes.
• Bachelor's degree in Marketing, Business, or a related field.

Preferred

• Background or significant knowledge in IT, networking, or cybersecurity is a strong asset.
• Demonstrated experience in a technology startup or high-growth company is strongly preferred. Must be comfortable being a "builder" in a dynamic environment.