Field Marketing Manager

Irving, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive field events end-to-end for Birdeye, coordinating budgets, logistics, and cross-functional execution to generate pipeline impact.

  • Own field events end-to-end, including budgets, vendors, on-site execution, and post-event ROI.
  • Must-have: 2–4 years in field or event marketing with pipeline focus.
  • Standout: Cross-functional planning with Sales, RevOps, Design, Product Marketing, and Customer Marketing; travel as needed.

Job Description

Responsibilities

  • Own field events end-to-end, from developing the event concept and managing budgets, vendors, and logistics, to aligning with Sales, executing on-site, and tracking post-event ROI and pipeline impact
  • Partner closely with Sales to plan and execute owned events across multiple U.S. cities
  • Manage all event logistics including venues, vendors, catering, AV, signage, shipping, and on-site execution
  • Coordinate with internal teams including RevOps, Design, Product Marketing, and Customer Marketing to ensure alignment and strong execution
  • Track and report on event performance, including registrations, attendance, meetings, pipeline influenced, and revenue impact
  • Maintain organized event trackers, timelines, and post-event recaps
  • Support additional field marketing programs as needed, including sponsored events, trade shows, partner events, and larger regional or national initiatives

Requirements

  • 2–4 years of experience in field marketing, event marketing, or B2B marketing
  • Experience working closely with Sales teams and supporting pipeline goals
  • Strong project management and organizational skills
  • Comfortable managing multiple events across different markets at once
  • Experience managing budgets and tracking ROI
  • Clear, professional communicator with strong attention to detail. Willingness to travel up to 10-20% for events (typically 2-3 times a month for 2 days each)
  • Core working hours are 8:00 AM–5:00 PM CST (open to PST hours). This role supports live events, which will require occasional evenings or weekends during event times. Flexibility is expected, with time balanced during non-event weeks.

    Benefits

    • 100% Employer-paid benefit plans available for employees with multiple health plan options (HSA, PPO)
    • Flexible PTO
    • 401(k) with company match
    • Flexible work from home options available
    • Maternity & Paternity Leave
    • Employee Resource Groups - network with like-minded "Birds"
    • Abundant opportunities that come with a dynamic and fast-growing organization!
    BirdEye Inc logo

    BirdEye Inc

    Birdeye is the #1 Agentic Marketing Platform for
Multi-location Brands, purpose-built for multi-location brands. Over 200,000 businesses rely on Birdeye’s intelligent AI agents to run marketing and drive business outcomes. Birdeye helps brands enhance online reputation, engage customers across social, search, and web, and gain real-time insights into consumers and competitors — all to boost leads & foot traffic, reduce costs, and grow revenue.

    Founded in 2012
    Palo Alto, California, USA
    1.4K employees (91 in marketing)

    Traffic Signals

    Monthly Visitors
    3.2M
    Monthly Google Ads Budget
    $744.2K
    Traffic Source Mix
    Search
    46.9%
    Direct
    48.4%
    Referral
    3.8%
    Social
    0.5%
    Paid
    0.4%

    Headcount Trend

    Current headcount: ~1.4K

    Marketing Team

    Marketing Team Size
    61 (4% of company)

    Funding

    Total Funding
    $93M
    Last Raise
    $60M
    Series C, 4 years ago

    Funding History

    • Mar 2022
      Series C • $60M
    • Feb 2017
      Series B • $25M
    • Jan 2016
      Series A • $8M

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