Field Marketing Manager - APAC & META Markets

USA (Remote)

Salary Not AvailableMid Level6+ years expFull time

Posted 6 months ago

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Job Summary

Own regional field marketing with end-to-end demand gen and ABM programs across APAC and META, plus lead regional events and partner-driven campaigns that feed pipeline.

  • Regional GTM & Demand Gen: plan and execute campaigns across APAC/META to hit regional pipeline goals.
  • Events & Experiential: manage events from concept to post-event ROI analysis.
  • Partner & Channel Marketing: co-create programs with MSSPs and distributors and enable partners with region-specific content.

Job Description

Responsibilities
  • Regional GTM & Demand Generation: Plan and execute field marketing programs tailored for APAC (India, ASEAN, ANZ) and META (Middle East, Turkey, Africa). Run localized ABM campaigns, vertical-specific programs, and persona-based initiatives to support regional pipeline goals.
  • Events & Experiential Marketing: Lead Cyble’s presence at regional cybersecurity events such as GISEC Dubai, GovWare Singapore, CyberSec Asia, regional FS-ISAC events, and local partner conferences. Manage end-to-end event strategy: conceptualization, logistics, booth execution, pre-event campaigns, onsite operations, and post-event follow-up. Track and report event ROI with clear insights to optimize future investments.
  • Partner & Channel Marketing: Co-create marketing programs with MSSPs, distributors, resellers, and technology partners across APAC and META. Execute joint activities including webinars, workshops, regional roundtables, CISO meets, and co-branded digital campaigns. Strengthen partner enablement with region-specific content, playbooks, and sales tools.
  • Sales Collaboration: Partner with regional sales teams to support opportunities, accelerate deal cycles, and penetrate target accounts. Develop targeted marketing motions for strategic accounts and industry verticals such as BFSI, Government, Telco, Energy, and Large Enterprises. Maintain regional dashboards for MQLs, SQLs, Opportunities, and Event ROI.
  • Content & Localization: Adapt Cyble’s messaging to the cultural and market nuances across APAC and META. Support region-specific customer success stories, landing pages, case studies, and event kits. Ensure alignment with global positioning while tailoring for regional relevance.
  • Analytics & Reporting: Track performance of all regional programs and optimize based on data-driven insights. Deliver weekly reporting on campaign effectiveness, pipeline influence, and event outcomes. Maintain consistency and operational excellence in all regional field marketing initiatives.
Cyble logo

Cyble

4.6 Glassdoor

Cyble is the world’s first intelligence-driven, AI-native security platform that brings together detection, protection, and remediation across the entire digital attack surface. The company was born in Melbourne (Australia) and has since gone global, serving customers in more than 35 countries, with its headquarters now in Cupertino, California.Backed by Y Combinator and other leading venture capital firms, Cyble is on a mission to make the world a safer place by rethinking how cybersecurity works — through an AI-native platform built for predictive and autonomous defense. By combining deep intelligence, automation, and real-time response, Cyble helps organizations stay ahead of threats and build stronger, more resilient digital environments.

Founded in 2019
Cupertino, California, USA
251 employees (24 in marketing)
87% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
452.7K
Monthly Google Ads Budget
$2.3K
Traffic Source Mix
Search
54.7%
Direct
33.9%
Referral
7.9%
Social
2.4%
Paid
0.9%

Headcount Trend

Current headcount: ~251

Marketing Team

Marketing Team Size
13 (5% of company)

Funding

Total Funding
$44.8M
Last Raise
$6.2M
Series B, 2 years ago

Funding History

  • Nov 2023
    Series B • $6.2M
  • Jul 2023
    Series B • $24M
  • Feb 2022
    Series A • $10M

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