Field Marketing Manager (Americas)

New York, USA (On-site)

$90K/yr – $125K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive regional demand generation for the Americas, coordinating ABM, funnel tracking, and events to convert activities into opportunities.

  • Must-have: 4+ years of marketing experience with Marketo, Salesforce, Demandbase, On24.
  • Standout: Coordinates with Global Events and ABX to scale demand across segments.

Job Description

  • Support the development and execution of marketing plans that align with the America region’s goals across segments and motions, ensuring demand generation that can convert into opportunities.
  • Coordinate various tactics to stimulate demand in key areas, e.g., Account-Based Marketing for priority accounts and demand generation tactics for other accounts.
  • Create Qualified leads in our ICP that can convert into funnel and pipeline.
  • Monitor and track progress through the marketing funnel for the Americas region, ensuring lead quality and quantity, and assist in accelerating opportunities when needed.
  • Work closely with the local sales team to ensure all Qualified Leads are progressing through the funnel effectively.
  • Collaborate on ABX campaigns to engage prospects and scale existing accounts.
  • Track and report campaign results, maintaining a scorecard and sharing outcomes with key stakeholders (Marketing, Product Marketing, Sales, BDR teams).
  • Ensure all outcomes-focused events and marketing campaigns are delivered on time and within budget, with proper reporting on effectiveness.
  • Manage a calendar of events and roundtables that nourish different segments – banking, asset management, asset servicing etc.
  • Coordinate and manage all regional events, webinars, and roundtables for the Americas region, working closely with the Global Events team to support relevant global events.
  • Degree in Marketing, Communications, or relevant business area.
  • 4+ years of Marketing experience.
  • Fluency in English.
  • Proven proficiency in working with Marketo, Salesforce, Demandbase, On24 (or equivalents).
  • Experience working at a hypergrowth technology business
  • Exposure to working with financial service clients
  • Comprehensive Medical, Dental, and Vision coverage provided through Cigna
  • Access to Cobra Coverage
  • Employee Assistance Programme available via Cigna
  • 401k retirement savings plan
  • Life, Accident, and Disability Cover offered through Cigna
  • Participation in a Savings and Transformation Scheme
  • Opportunity to earn an annual company bonus based on performance
  • Generous 20 days of Paid Time Off (PTO) annually
  • 3 company closure days for designated holidays
  • Access to extensive training programs, including both classroom and online options through 'Fenergo University'
Fenergo logo

Fenergo

3.5 Glassdoor

Fenergo develops leading SaaS financial technology solutions to improve client lifecycle management (CLM) and support regulatory compliance. We connect the world’s financial institutions with their customers to transform the overall experience and relationship. We help firms feel safe by continuously monitoring risks and ensuring regulatory compliance. By enabling operational efficiency and digital transformation, we drive value creation to solve the problems of today and anticipate those of tomorrow. Our technology enables financial institutions to transform the end-to client onboarding and lifecycle experience; continuously monitor risks and ensure regulatory compliance (across KYC, AML, ESG, Tax, SFTR, and Data Privacy frameworks); and enhance operational efficiency. Since 2009 we have developed best-in-class technology to help future proof financial institutions across the buy- and sell-sides. Today, with a global footprint across 14 countries, we remain committed to creating solutions that enable you to operate in complete confidence.

Founded in 2009
Dublin 1, County Dublin, IRL
712 employees (42 in marketing)
61% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
52.8K
Monthly Google Ads Budget
$4.7K
Traffic Source Mix
Search
39.9%
Direct
41.6%
Referral
11.3%
Social
5.4%
Paid
1.4%

Headcount Trend

Current headcount: ~712

Marketing Team

Marketing Team Size
31 (4% of company)

Funding

Total Funding
$760.4M
Last Raise
$600M
Private Equity, 5 years ago

Funding History

  • Apr 2021
    Private Equity • $600M
  • Feb 2020
    Series Unknown • $80M
  • Jul 2015
    Private Equity • $75M

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