Responsibilities

• Define and deliver the Americas field marketing strategy aligned to global goals
• Lead and develop Field Marketing Managers and Executives
• Own regional budget planning and investment decisions
• Deliver integrated campaigns across content, digital, social, paid media, and events
• Partner with sales leadership to ensure marketing directly supports pipeline growth
• Set regional paid media strategy and optimise performance
• Build and execute a regional events and webinars programme
• Lead co-marketing initiatives with partners, agencies, and influencers
• Own regional PR and brand visibility efforts
• Set KPIs and oversee reporting to optimise campaign performance

Requirements

• 6+ years of experience in field marketing, demand generation, or regional marketing roles, ideally within B2B SaaS or technology-led organizations
• Proven experience leading regional marketing strategies aligned to global frameworks
• Demonstrated success partnering with sales leadership to drive pipeline, revenue, and measurable business impact
• Hands-on experience delivering integrated, multi-channel campaigns (digital, content, paid media, events, and webinars)
• Strong analytical mindset with experience setting KPIs, reporting on performance, and optimising campaigns based on data
• Experience managing regional budgets, forecasting spend, and making investment decisions
• Bilingual preferred but not required (English and Spanish)

Benefits

• Hybrid working in a team that is passionate about the work we deliver and supporting the development of those that we work with.
• A company focus on wellbeing and work life balance including initiatives such as flexible working and mental health support.
• We offer access to professional training platforms such as LinkedIn Learning and Coursera to support ongoing development. We also offer virtual training sessions - with real humans to help further support your learning needs.