Responsibilities

• Partner closely with Community Engagement Managers, Directors of Clinical Operations, and cross-functional leaders to understand field needs and develop marketing strategies that support patient growth and community engagement.
• Create and maintain field-facing marketing collateral, including brochures, flyers, event materials, presentations, toolkits, playbooks, templates, and other sales enablement resources.
• Develop and manage multi-channel communication programs across email, SMS, patient and family outreach, and other digital engagement platforms.
• Build scalable processes, tools, and best practices that improve consistency and execution across a growing nationwide field organization.
• Collaborate with Marketing, Partner Success, Operations, and Clinical leadership teams to ensure marketing initiatives align with organizational growth objectives and field priorities.
• Identify successful local marketing and engagement strategies and scale them across communities and regions.
• Partner with creative and content resources to ensure high-quality, brand-consistent execution across all field-facing materials.
• Manage multiple initiatives simultaneously, balancing competing priorities while maintaining strong stakeholder communication and project timelines.
• Track program effectiveness and field engagement metrics, using data and feedback to continuously improve tools, campaigns, and marketing support efforts.
• Travel periodically to support community visits, field onboarding, training sessions, team meetings, and other growth initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent combination of education and experience).
• 4-7 years of experience in field marketing, community marketing, marketing operations, sales enablement, or a related marketing function.
• Experience supporting field-based, customer-facing, business development, outreach, sales, or operational teams.
• Proven ability to create marketing collateral and enablement materials, including presentations, toolkits, playbooks, brochures, event materials, templates, and digital assets.
• Experience developing and executing multi-channel communication programs across email, SMS, CRM platforms, and other digital engagement channels.
• Strong project management skills with the ability to manage multiple initiatives, stakeholders, and deadlines simultaneously.
• Excellent written and verbal communication skills, with the ability to tailor messaging for diverse audiences.
• Demonstrated ability to build processes, tools, and resources that improve consistency and execution across distributed teams.
• Comfortable working cross-functionally and partnering with leaders across marketing, operations, and growth-focused teams.
• Willingness to travel for community visits, field onboarding, team meetings, and business needs.

Preferred

• Experience supporting field-based sales, community engagement, outreach, or growth teams.
• Experience in healthcare, senior living, home health, multi-site healthcare, or other community-based service organizations.
• Experience creating sales enablement materials and field-facing marketing resources.
• Familiarity with CRM, marketing automation, project management, and communication platforms.
• Experience building programs, processes, or marketing infrastructure in a growing organization.
• Experience supporting geographically dispersed teams across multiple markets or regions.
• Understanding of patient acquisition, community engagement, referral development, or growth-oriented marketing strategies.
• Experience collaborating with operations, clinical, or partner-facing teams in a highly matrixed environment.