Field Marketing Director - North East at MicroStrategy | Virginia, USA

Field Marketing Director - North East

Virginia, USA (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own regional field marketing with accountability for pipeline-driven programs, events, ABM, and sales alignment across the Americas, turning strategy into measurable revenue impact.

Field Marketing Strategy: translate goals into a structured calendar and allocate budget to maximize ROI.
Pipeline Generation & Events: run regional trade shows, owned events, and executive programs as pipeline engines.
Cross-Functional Execution & Analytics: collaborate with Demand Gen, Product Marketing, and Digital teams; localize global campaigns; optimize based on data.

Job Description

Owns regional field marketing for the Americas, translating strategic goals into a pipeline-focused mix of programs, events, ABM initiatives, and industry engagements, with data-driven optimization and close Sales alignment.

Field Marketing Strategy: plan quarterly/annual calendars, allocate budget across programs, and align with revenue targets.
Pipeline Generation & Events: own regional events, executive programs, sponsorships, and in-person experiences as pipeline engines.
Cross-Functional Execution & Analytics: coordinate with Demand Gen, Product Marketing, and Digital teams; localize global campaigns; track ROI and optimize performance.