Responsibilities

• The Field Marketing Coordinator is responsible for growing the Simpro brand and generating sales leads through developing and executing a highly effective field marketing strategy.
• Build and execute a comprehensive advertising strategy with industry association partners, publications and media outlets.
• Contribute to and implement the marketing strategy, with overall responsibility for delivering key business outcomes.
• Create and manage the event and advertising budget.
• Plan and execute marketing events and initiatives that build the Simpro brand and create a healthy pipeline of sales.
• Manage all aspects of event coordination including: strategy, budget, objectives, messaging, contract negotiations, vendor relations, site selection, agenda planning, logistics and merchandise.
• Ensure all events are aligned with omnichannel campaigns and optimize results in terms of awareness, enquiries, and revenue.
• Coordinate campaign planning and execution with sales & marketing stakeholders, ensuring effective and efficient two-way communication between the marketing and sales teams.
• Identify the most effective marketing channels, value proposition and calls to action for personas and key accounts in the regions.
• Ensure messaging and positioning is consistent with overall marketing strategy in field marketing materials and communication.