Field Marketing Coordinator

Tinton Falls, NJ (On-site)

$77K/yr – $108K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive field marketing and franchise-support initiatives for Jersey Mike’s regional operations.

  • Must-have: 3–5 years in Field Marketing or multi-unit retail/QSR marketing.
  • Standout: Strong cross-functional collaboration with Brand and operations teams for NSOs and national promotions.

Job Description

Responsibilities

  • Partner directly with Regional Vice Presidents (RVPs) of Operations to identify market-level opportunities and challenges.
  • Conduct regular "Marketing Health Checks" for franchise locations to ensure brand standards and local awareness are optimized.
  • Act as the marketing "First Responder" for stores, utilizing available corporate budgets to plan and execute recovery campaigns.
  • Consult with franchise owners to build customized local marketing calendars that complement national efforts.
  • Oversee the end-to-end marketing lifecycle for all New Store Openings (NSOs), managing the Grand Opening budget to ensure maximum "splash" and sustainable Day 1 sales.
  • Identify and negotiate local media buys, sponsorships, and community partnerships.
  • Serve as the lead communicator for upcoming national promotions, ensuring all franchisees understand the "why" and "how" behind corporate campaigns.
  • Facilitate webinars and regional meetings to present creative assets and promotional timelines.
  • Collaborate with the Brand Team to finalize the annual "Month of Giving" framework.
  • Guide franchisees through the charity selection process and help them design community-facing events that drive both donations and brand loyalty.

Requirements

  • Experience: 3–5 years in Field Marketing, Franchise Relations, or Multi-unit Retail/QSR marketing.
  • Analytical Mindset: Ability to look at traffic trends to determine where marketing dollars will have the most impact.
  • The "Diplomat" Factor: Exceptional interpersonal skills; you must be able to influence.
  • Project Management: Proven ability to manage multiple Grand Openings and campaigns simultaneously without dropping the ball.

    Benefits

    • 401(k)
    • 401(k) matching
    • Dental insurance
    • Disability insurance
    • Health insurance
    • Life insurance
    • Paid time off
    • Vision insurance
    Jersey Mike's Subs logo

    Jersey Mike's Subs

    Jersey Mike’s, a fast-casual sub sandwich franchise with more than 3,100 locations open nationwide, believes that making a sub sandwich and making a difference can be one and the same. Jersey Mike’s offers A Sub Above®, serving authentic fresh sliced subs and authentic Philly cheesesteaks grilled to order on freshly baked bread – the same recipe it started with in 1956 – and is passionate about giving back to its local communities. Jersey Mike’s is consistently ranked amongst the top 10 franchises in America in Entrepreneur Magazine's annual Franchise 500. Nation's Restaurant News named Jersey Mike's as its "Fastest Growing Franchise" in the Top 100 three years in a row (2014, 2015, & 2016) and has been the fastest growing sub sandwich franchise every year for the last decade. Franchise Times consistently ranks Jersey Mike's in their annual "Fast & Serious" list, topping the list in 2017, which ranks the the "Smartest Growing Franchises" in the country.The growth is fueled by passionate Jersey Mike’s fans who crave their subs made Mike’s Way® with the freshest vegetables and The Juice: red wine vinegar and olive oil blended to perfection. It's an exquisite zing -- a splash of extra and unexpected. The company uses only premium meats and cheeses sliced on the spot and piled on delectable bread baked fresh in the restaurant throughout the day. The company wins best sub awards in virtually every market it enters.Founder & CEO Peter Cancro started the company at age 17, before he was even legally able to slice a sub. The company remains committed to making a difference in the communities it serves. With a history steeped in philanthropic endeavors, Jersey Mike’s locations across the country have raised hundreds of millions for local charities since the beginning. Several community service initiatives mark the calendar for Jersey Mike’s, including the Annual Day of Giving which owners give 100% of all sales to a charity on 1 special day in March.

    Founded in 1956
    Manasquan, New Jersey, USA
    16K employees

    Recent Ads

    Traffic Signals

    Monthly Visitors
    5.7M
    Monthly Google Ads Budget
    $177.3K
    Traffic Source Mix
    Search
    55.9%
    Direct
    38.9%
    Referral
    3.8%
    Social
    0.6%
    Paid
    0.7%

    Headcount Trend

    Current headcount: ~15.7K

    Funding

    Total Funding
    $760M
    Last Raise
    $760M
    Debt Financing, 3 months ago

    Funding History

    • Jan 2026
      Debt Financing • $760M

    Recent News