Field Marketing Consultant

Minneapolis, MN (On-site)

$70K/yr – $130K/yrMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own regional marketing enablement and program-alignment, translating national campaigns into local advisor impact and measurable results.

  • Regional advisory ownership: lead 1:1 and group coaching, shaping campaigns, branding, and client engagement for local markets.
  • Region-specific playbooks and enablement: create localized resources, trainings, and self-service adoption across advisors.
  • Performance and voice of region: track outcomes, share success stories, and drive continuous improvement with enablement collaboration.

Job Description

Responsibilities

  • Regional Marketing Advisory: Provide 1:1 and group consulting sessions to advisors, offering guidance on campaigns, branding, and client engagement.
  • Develop region-specific marketing playbooks and resources based on local market insights.
  • Training & Enablement: Conduct virtual and in-person workshops to upskill advisors on marketing tools, digital strategies, and compliance best practices.
  • Promote adoption of core marketing programs and self-service platforms.
  • Field Collaboration: Build relationships with regional leaders and advisors to understand unique challenges and opportunities.
  • Act as the “voice of the region” within the marketing department, ensuring national programs align with local needs.
  • Performance Support: Track regional marketing performance, sharing insights and success stories to drive continuous improvement.
  • Collaborate with enablement teams to route and resolve advisor requests efficiently.
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RBC

4.0 Glassdoor

Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact. http://rbc.com/legalstuff.La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.https://www.rbc.com/conditions-dutilisation/

Toronto, Ontario, CAN
98K employees (2,435 in marketing)
71% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
5.2M
Monthly Google Ads Budget
$3
Traffic Source Mix
Search
21%
Direct
55.6%
Referral
20.2%
Social
2.2%
Paid
0.8%

Headcount Trend

Current headcount: ~97.8K

Marketing Team

Marketing Team Size
1,939 (2% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$17.5B
Last Raise
$1.2B
Post IPO Debt, 1 months ago

Funding History

  • Feb 2026
    Post IPO Debt • $1.2B
  • Oct 2025
    Post IPO Debt • $5B
  • Sep 2025
    Post IPO Debt • $1.4B

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