Responsibilities

• Schedule, coordinate and serve as representative for recruitment events, including career fairs, community festivals, dealership receptions, and campus open houses to include transporting company truck and trailer to events and setting up demonstrations
• Drive enrollment growth by identifying and engaging prospective students through events that deliver high-value leads, driving strong inquiry-to-start conversion rates
• Optimize event ROI by developing and executing local event strategies that generate the highest return on investment, including high school STEM demonstrations, employer-sponsored showcases, and campus-hosted experiences
• Build and leverage strategic partnerships by establishing strong relationships with industry partners, local employers, and high school staff to increase brand presence and student referrals
• Enhance event performance metrics through tracking and analyzing event success, measuring the impact on student inquiries, enrollments, and starts
• Collaborate with regional leaders to optimize strategies based on data insights
• Innovate and expand recruitment strategies by developing and testing new event formats and promotional tactics to continually improve student engagement and interest
• Deliver engaging presentations to include live demonstrations at high schools, community events and employer partner activations
• Establish strong relationships with industry partners, local employers, and high schools to increase brand presence and student referrals
• Safely operate a large company vehicle and tow a company trailer to and from events. Trailers may transport vehicles, demonstration equipment, event materials, and other company property.

Requirements

• Minimum of three (3) years' experience in marketing or event management with a particular experience in onsite and offsite events (required)
• Knowledge of basic marketing & advertising disciplines (required)
• Possess a valid state-issued driver's license; license class may vary based on state-specific requirements (required)
• Meet DOT requirements and pass a driving test (required)

Preferred

• Bachelor's degree in marketing, communications, or event management (preferred)
• Minimum one (1) year of experience working in a cross-functional organizational environment (preferred)
• Minimum one (1) year experience with developing and negotiating sponsorship agreements (preferred)
• Minimum one (1) year of experience in event planning and execution background including lead generation (preferred)
• Bilingual in English and Spanish (preferred)

Benefits

• Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
• Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)
• Retirement Matching: 50% match on the first 6% of your contributions after 90 days
• Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
• Competitive Insurance: Health, vision, and dental coverage for you and your dependents
• Pet Insurance: Competitive coverage for your furry family members through ASPCA
• Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment