Field Marketing & Brand Activation Coordinator (Mid- Hudson Area)

Albany, NY (Unknown)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own field and retailer marketing execution from in-store displays to local activations, with tight brand alignment and data-informed updates.

  • Merchandising & Displays: own in-store visuals and seasonal refreshes to drive brand presence.
  • Retail & Digital Assets: partner with retailers on e-marketing and asset updates across online and in-store screens.
  • Local Activation & Training: activate community programs, coordinate trainings, and support events with key accounts.

Job Description

Responsibilities

  • Merchandising & Displays: Ensure physical displays align with brand standards and overall vision; lead seasonal display refreshes and execute merchandising initiatives as directed by Marketing.
  • Digital & Asset Updates: Ensure digital displays and online menus accurately reflect current SKUs, pricing, and promotional programming; monitor in-market execution across retailer websites, marketplace platforms, and in-store digital screens; partner with accounts to promptly update assets, imagery, and product descriptions to optimize visibility, compliance, and conversion.
  • Retail Partnerships: Identify and partner with key retailers on e-marketing efforts.
  • Local Activation: Proactively identify and activate local community engagement opportunities in partnership with key retail accounts to expand regional brand awareness, strengthen community presence, and deepen long-term retail relationships.
  • Training & Knowledge: Schedule and track store trainings; reinforce product knowledge with key brand selling points; support digital training efforts.
  • In-store Activations & Trade Shows: Plan and execute in-store activations with a proactive, detail-oriented approach; confirm seamless execution onsite and follow through to ensure retailer satisfaction; lead coordination and execution of trade shows and ancillary events to maximize brand exposure and market impact.
  • Field Tracking: Ensure all field activities are logged via Hubspot to maintain accurate tracking of Field Support Requests (FSRs).
  • Inventory & Insights: Track and manage inventory of promotional items & merchandise; communicate timely, actionable field insights and market updates to the appropriate sales team members to support strategic decision-making.

Requirements

  • Two-year associate degree required.
  • Previous experience in the Cannabis or alcoholic beverage market.
  • Proficient in Microsoft Office including MS Excel, Word and PowerPoint.
  • Gmail proficiency required.
  • Equivalent combinations of education and work experience will be considered.
  • Strong written and oral communication skills to interact with co-workers and vendors in a professional and helpful manner in person, via phone or written correspondence.
  • Strong organizational skills including the ability to manage multiple projects and details simultaneously.
  • Some analytical ability to gather and summarize data, find solutions to various administrative problems, and prioritize work.
  • Ability to develop and maintain recordkeeping systems and procedures.
  • Ability to gather data, compile information, and prepare reports.

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Marketing Team

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