Responsibilities

• Support the planning, execution, and optimization of demand generation campaigns that contribute to lead generation and pipeline growth.
• Coordinate digital marketing activities, including paid media, social media, email, webinars, and industry marketing programs under the guidance of senior marketing team members.
• Assist with creating and updating campaign assets, including emails, landing pages, social posts, and promotional materials, ensuring messaging aligns with business objectives.
• Organize and maintain marketing content libraries, keeping campaign assets current, accessible, and properly distributed across marketing channels.
• Collaborate with Sales, Business Development Representatives, Product Marketing, and Product Management to support campaign execution and gather feedback.
• Track campaign performance, prepare reports, and share insights to help improve future marketing programs.
• Assist with coordinating vendors, agencies, and event logistics as needed to support marketing initiatives.
• Follow marketing best practices and contribute ideas for improving campaign effectiveness and audience engagement.

Requirements

• Strong written and verbal communication skills, with the ability to produce accurate, polished work and maintain exceptional attention to detail in a fast-paced environment.
• Foundational knowledge of demand generation and digital marketing principles, including account-based marketing, social media, paid search, digital advertising, and emerging channels, with the ability to apply established processes effectively.
• Demonstrated content creation and editing skills, including the ability to interpret brand guidelines, maintain consistent messaging, and translate complex concepts into clear, compelling content for varied audiences.
• Strong organization, prioritization, and time-management skills, with the ability to manage multiple concurrent projects, shifting priorities, and firm deadlines while maintaining quality.
• Ability to learn new technologies, tools, and business concepts quickly; working knowledge of Microsoft Word, Excel, PowerPoint, Outlook, and Salesforce CRM is required. Familiarity with creative or editing software is preferred.