Field Marketing & ABM Manager at Reputation | USA

Field Marketing & ABM Manager

USA (Hybrid)

Salary Not AvailableManager5+ years expFull time

Posted 3 months ago

Job Summary

Own field marketing strategy across regions to drive ABM and pipeline with multi-channel events and data-driven targeting.

Regional field programs: coordinate with sales to align priorities and accelerate opportunities.
Multi-channel execution: webinars, virtual and in-person events, direct mail to generate demand.
Data-driven targeting: apply intent, anonymous web behavior, and CRM insights to prioritize accounts and measure impact.

Job Description

Responsibilities

Partner with regional sales teams to understand territory priorities and recommend field marketing tactics that support pipeline generation, opportunity acceleration, and account engagement.
Execute integrated, multi-channel field marketing programs, including webinars, virtual events, in-person events, direct mail, and other engagement activities designed to generate demand and support pipeline development.
Utilize account-based marketing best practices, intent data, anonymous web behavior insights, and marketing technologies to identify high-priority accounts and execute targeted marketing programs.
Leverage martech and AI-enabled tools to support personalized outreach, campaign execution, event logistics, and workflow efficiency.
Monitor campaign, pipeline, and program performance metrics, including opportunity creation, conversion trends, engagement, and overall business impact, and share insights with stakeholders to optimize future initiatives.
Support sales enablement efforts by providing campaign insights, customer stories, proof points, and marketing assets that help advance opportunities and strengthen account engagement.
Coordinate with Marketing Operations, Digital Marketing, Communications, Product Marketing, and other cross-functional partners to ensure campaign alignment, message consistency, and effective execution across channels.
Build collaborative relationships with regional sales stakeholders to align marketing activities with business priorities and maintain effective communication on program performance and opportunities.
Facilitate meaningful customer and prospect engagement through field events, executive programs, and other relationship-building activities where direct interaction is critical to success.
Monitor customer engagement activity and communicate potential expansion opportunities and account insights to sales partners when appropriate.

Requirements

5+ years of experience in marketing with an emphasis on Field Marketing, Demand Generation, campaign creation, and execution.
Experience supporting pipeline development through regional, vertical, or account-based marketing programs.
Ability to manage multiple priorities while applying sound judgment and problem-solving skills to campaign execution and operational challenges in a fast-paced environment.
Knowledge and understanding of B2B marketing and SaaS go-to-market motions.
Experience working cross-functionally with Sales, Marketing Operations, Digital Marketing, Product Marketing, Content, and other stakeholders to execute integrated marketing programs.
Working knowledge of marketing and CRM platforms such as Salesforce and HubSpot, with the ability to analyze campaign and funnel performance metrics to support decision-making and program optimization.
Comfort using AI-enabled tools to improve workflow efficiency, support campaign execution, and refine marketing or outreach content.
Strong project management, organizational, written, and verbal communication skills.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Reputation

4.1 Glassdoor

Reputation is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere. Functioning as a business’ eyes and ears in the spaces where customers talk, post, review, and recommend, Reputation AI-powered product stack analyzes vast amounts of public and private feedback data to uncover predictive insights for companies to act on, and improve their online reputations. Visit reputation.com to learn more.

Founded in 2006

San Ramon, California, USA

730 employees (42 in marketing)

www.reputation.com

77% recommend to a friend

77% CEO approval