Responsibilities

• Build and execute multi-touch field marketing campaigns tied to tradeshows, conferences, regional events, and ABM initiatives before, during, and after each moment
• Own Profound’s tradeshow strategy end to end, including target accounts, messaging, pre-event outreach, booth experience, on-site execution, and post-event conversion
• Partner closely with Sales and SDRs to align on ICPs, account lists, outreach sequences, meeting goals, and follow-up, and celebrate wins together
• Actively support pipeline generation by booking meetings, helping pitch on the floor, jumping into conversations, and doing what it takes to drive momentum
• Design and run field ABM programs across one-to-few and one-to-many motions that combine events, direct mail, social, email, and outbound
• Collaborate with content and social teams to extend field moments into LinkedIn, thought leadership, and post-event narratives
• Manage vendors, sponsorships, logistics, timelines, and budgets while maintaining speed and quality
• Track and report on performance including meetings held, pipeline influenced, conversion rates, and qualitative sales feedback
• Continuously test, iterate, and improve in a fast-paced environment where learning velocity matters

Requirements

• A doer, not just a planner, thriving in fast-moving environments and loving being in the action
• Experience building and executing field marketing or demand generation programs in B2B SaaS or technology, including tradeshows, roadshows, regional events, ABM, and outbound-aligned campaigns
• Strong understanding that great field marketing is campaigns plus sales alignment, not swag and smiles
• Comfortable working side by side with Account Executives and SDRs, sharing goals, pressure, and wins
• Strong instincts for messaging, audience targeting, and on-the-ground execution
• Organized, scrappy, and resourceful, able to fix things when they break
• Data-minded and focused on pipeline, influence, and what actually moved the needle
• Experience with social amplification, LinkedIn programs, partner marketing, or early-stage companies

Benefits

• a full range of benefits and perks.