Field Activation Specialist

Chicago, IL (Hybrid)

$55K/yr – $72K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive in-market sales and grassroots activation for Yerba Madre in Chicago with distributor collaboration and campus/community outreach.

  • Own in-market activation and distributor collaboration to grow Yerba Madre in Chicago.
  • Must-have: 3+ years of DSD beverage sales and proven account growth.
  • Standout: frequent field travel (90%) and campus/community activations.

Job Description

Responsibilities

  • Build sales, strengthen distribution, and bring Yerba Madre to life in your community by balancing field sales execution (70%) with grassroots marketing activation (30%).
  • Work from a clear calendar of priorities and objectives aligned with monthly business plans.
  • Partner with distributor teams (DPMs) to build collaborative, productive relationships and elevate market performance.
  • Track progress against KPI metrics and incentive programs.
  • Expand presence in On-Premise accounts to increase awareness and sampling opportunities.
  • Identify and help open new accounts through your own outreach and in partnership with distributor reps.
  • Support key retailer activations and sampling programs to strengthen local retailer relationships.
  • Use Karma to support and track in-store promotions and display execution; conduct store audits regularly.
  • Ensure shelves and displays reflect brand standards, planograms, and space allocations.
  • Spend ~4 days per week actively in the market.

Requirements

  • Associate or bachelor’s degree
  • 3+ years of related sales experience in DSD (direct store delivery) beverage is preferred
  • Current Driver's License with clean driving record and meet DOT driving standards
  • Demonstrated proven success in sales and account management growth in a customer/consumer facing business
  • The ability to thrive in a highly competitive field sales environment
  • Must be able to travel regularly
  • Must have a reliable vehicle and smart phone
  • Must be insurable by the company's automobile insurance carrier
  • Ability to perform physical activities including lifting to 20 lbs. individually and moving up to 50 lbs. with assistance, as required
  • Proficient in MS Office
  • Excellent communication skills with external customers, peers, supervisors, and internal supporting departments

Nice To Have

  • 1-2 years of experience in field marketing preferred

Benefits

  • The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations.
  • Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses).
  • Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!
Yerba Madre logo

Yerba Madre

Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one. Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven RegenerationTM model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities. In 2025, the brand became the world’s first yerba mate to achieve Regenerative Organic CertifiedTM Gold® status——setting a new global standard for ecological integrity, cultural respect, and environmental restoration. As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com.

Founded in 1996
Sebastopol, California, USA
257 employees (30 in marketing)

Traffic Signals

Monthly Visitors
91.7K
Monthly Google Ads Budget
$4.9K
Traffic Source Mix
Search
60.3%
Direct
33.4%
Referral
4%
Social
1.5%
Paid
0.7%

Headcount Trend

Current headcount: ~257

Marketing Team

Marketing Team Size
29 (11% of company)
Marketing Roles Posted (Last 30 Days)
1