Field Activation Manager

Los Angeles, CA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own on-trade depletion by driving brand-building activities, monitoring sell-in/sell-out trends, and cultivating outlet-owner partnerships to unlock growth in a fast-paced market.

  • Depletion & Trade Marketing: align with strategic outlet owners to apply guidelines and maximize on-trade impact.
  • Analytics & Opportunity Development: track sales trends and identify growth opportunities for the On Trade sales team.
  • Planning & Compliance: manage the annual plan and ensure spending stays within budget while following management policies.

Job Description

Responsibilities - Responsible for achieving depletion targets in the assigned territory for constant and proper brand building activities - Analyse sales trends for assigned brands (both sell-in and sell-out data) - They will develop strong relationship with the strategic outlet owner/bartenders in order to best apply and develop trade marketing guidelines. - Manages annual plan by tracking spend on a monthly basis to ensure spend does not exceed budget. - Follow standard policies, procedures and schedules established by management up - The person is able to evaluate business opportunities, helping management to identify and develop areas of opportunity for the sales team mainly on hte On Trade channel - Open to work during evening and night hours and willing to work in a very dynamic contest. Requirements - Previous experience of 2-3 years in a similar role - Understanding of the Beverages, Wine, Spirits On trade and Off Trade channel dynamics - Strong interpersonal skills for interaction with internal/external stakeholders - Creative thinking and problem solving - College Degree - Resident in LA county - Driver licence Benefits - A dynamic and collaborative environment that values your ideas and promotes innovation - An internal Academy with a wide range of e-learning modules and in-person training sessions to support your professional development - Comprehensive health & wellness benefits (medical, dental, vision, life & disability insurance, plus 401(k) plan) - Paid time off : 20 days of vacation + US public holidays - Paid sick leave : 40 hours annually to support your well-being
Gruppo Montenegro logo

Gruppo Montenegro

Founded in 1885, Gruppo Montenegro is a leading Italian spirits and food manufacturer. The Group’s brands have developed into icons of the “Made in Italy” label with strong brand equity and significant cultural relevance: Amaro Montenegro, Vecchia Romagna, Bonomelli Infusions, Infrè Decaf Tea, Cuore Corn Oil, Cannamela Spices, Polenta Valsugana, Catarì Instant Pizza.Icons of the “Made in Italy” label, our brands are the result of the constant pursuit of excellence, respect for tradition and attention to product quality and sustainability, all values that have defined Gruppo Montenegro since its foundation.Thanks to a robust national and international distribution network, today the Group’s brands continue to be true ambassadors of Italian culture and tradition in over 70 countries around the world.

Zola Predosa, Emilia-Romagna, ITA
502 employees (60 in marketing)