Responsibilities

• Identify and draft features and press releases; generate news stories that support the district brand
• Utilize technologies including websites, social media, video, etc. to expand the district brand and innovatively reach stakeholders
• Coordinate the promotion of school news, events and accomplishments through various media including local newspaper outlets, publications, websites, and social media;
• Provide crisis communications support as needed, including utilization of the district mass communication system
• Collaborate with local press to pitch stories, support articles, and arrange photos; respond to press inquiries and coordinate coverage; act as spokesperson as needed
• Monitor media coverage and social media outlets; track and provide notifications; respond as needed
• Solicit input from stakeholders on major initiatives; manage data collection and evaluation of strategies in support of communications plan
• Support internal communication efforts
• Assist in planning major district/school events, including but not limited to, monthly board recognition programs, honors assemblies, staff events
• Oversee and manage District Calendar of Events

Requirements

• Bachelor's degree in public relations, journalism, marketing, or a relevant field.
• At least 1 year of experience working in the public relations industry.
• A portfolio of successful client work.
• Excellent knowledge of public relations best practices, brand management, and media strategies.
• Graphic design experience
• Strong communication and writing skills