Responsibilities

• Ideate, film, edit, and star in engaging TikTok and IG content
• Stay ahead of viral trends and creatively integrate them into our social strategy
• Organize user-generated content within Dropbox for reposting and future use
• Proactively engage with creators, influencers, and our broader brand community across all social platforms (Instagram, TikTok, etc.)
• Monitor tagged content, mentions, and organic chatter to identify opportunities for reposting, amplification, and deeper connection
• Support daily community management by replying to DMs and comments, and initiating thoughtful brand interactions to strengthen relationships
• Track and document social sentiment, UGC trends, and brand mentions—ensuring we have a pulse on how TONYMOLY is being talked about across channels
• Help build our brand fanbase by identifying standout fans or superfans for gifting or deeper engagement opportunities
• Assist with in-person brand moments including events, pop-ups, or activations as needed—from pre-planning to on-site support
• Maintain detailed trackers for influencer outreach, content calendars, gifting schedules, and campaign timelines

Requirements

• Are currently enrolled in college (junior/senior preferred) or recently graduated
• Love skincare, beauty trends, and K-pop culture
• Know TikTok and Instagram trends inside and out
• Have strong editing skills (TikTok, IG Reels, CapCut, Canva)
• Are highly organized, detail-oriented, proactive, and curious
• Enjoy working in Google Sheets, Dropbox, and influencer databases (experience a plus, not required!)

Benefits

• Gain hands-on experience at a fast-paced, global beauty brand
• Collaborate closely with a supportive team, learning real-world influencer and digital marketing strategies
• Access to new products and snacks in our sunny DUMBO office