Responsibilities

• Drive customer acquisition and engagement through effective Facebook advertising campaigns. You will develop and execute targeted ad strategies, optimize campaign performance, and measure ROI.
• Set-up, manage, analyze and scale Facebook campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting strict ROI goals.
• Drive creation of new ad creatives both through own ideas as well as collaboration with copy and video creative departments to ensure that we have new, exciting creative to test for every offer each week.
• Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for engagement/conversions.
• Perform regular tracking and analysis on the performance of each campaign. Prepare and deliver performance reports identifying successes and opportunities for improvement.
• Troubleshoot blockers to scale ad spend.
• Stay up-to-date on our offers, paid social media best practices and our competitive landscape.
• Participate in innovation and improvement of team systems and advertiser campaign and launch flows.

Requirements

• Required Education: High School Diploma or GED Equivalent
• Required Experience: 1-2+ years Facebook Ads campaign management experience, with the ability to show demonstrated results.
• Experience directly managing daily budgets of $5k minimum.
• Proficiency in spreadsheets (Microsoft Excel and Google Docs).
• Familiarity with basic image/video editing and Photoshop.
• Hardworking with a high level of accuracy and attention to detail.
• Ability to analyze data and provide action plans based on conclusions.
• Openness and ability to learn new concepts and systems quickly.
• Proficient at managing multiple projects and able to organize, prioritize and structure workload.
• Strong interpersonal, verbal and written skills.
• Strong team player, yet able to thrive on your own.
• Passion for the digital media space in health and wellness, personal development, and everything in between preferred.

Preferred

• Direct-to-Consumer marketing experience is preferred.
• Preferred Education: Bachelor’s Degree in Marketing or related field
• Passion for the digital media space in health and wellness, personal development, and everything in between preferred.

Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
• Potential for quarterly KPI bonuses.