External Engagement Lead

New York City, NY (Remote)

$130K/yr – $150K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own external and internal storytelling for Google's infrastructure leadership, coordinating multi-channel comms, executive narratives, and cross-region alignment.

  • Communications planning: develop and execute milestone plans across press releases, blogs, and reactive media to protect external reputation.
  • Voice and toolkit ownership: define leader voice, build content calendars, and craft internal toolkits to amplify impact stories.
  • Thought leadership and storytelling: identify Tier 1 speaking opportunities and translate complex infrastructure data into human stories that drive engagement.

Job Description

Responsibilities

  • Develop and execute comprehensive communications plans for major milestones, including press releases, blog posts, and reactive media strategies to manage Google’s external reputation.
  • Defining and refining the voice of the leaders, creating content calendars, and managing toolkits for internal stakeholders to amplify our impact stories.
  • Partner with the presentation designer, helping to craft and copywrite high-stakes presentations and briefings for Google leadership
  • Providing effective project oversight to ensure that internal stakeholders are aligned on project goals and business value.
  • Serve as a primary partner to regional and global stakeholders to coordinate narrative consistency and gather data for storytelling.
  • Take the lead on thought leadership. You’ll be identifying Tier 1 speaking opportunities for executives and drafting content to position Google as a transparent industry leader in the infrastructure space.
  • Guide the content creation process by determining the best course of action to complete a deliverable.
  • Stay up to date on social media trends and regularly examples of things you’re seeing (to make us lol, any cringe you see, and also things that we can implement in our own work).

Requirements

  • 7+ years of experience
  • Expert in comms and messaging strategy, with a deep understanding of how to manage brand and leaders’ personal tone across different platforms and audiences.
  • A partner to senior leadership and executives: you know how to talk to leadership. You can anticipate their needs, structure persuasive pitches, and manage high-level expectations with ease.
  • Proactive and ambitious about your career
  • You know how to maximize resources. You can direct external creative and PR agencies effectively, ensuring deliverables hit the mark while keeping projects strictly on time and within budget.
  • Not shy about sharing your opinion
  • Proven track record of managing multi-channel social media campaigns and developing toolkits for organic and paid amplification.
  • Knows how to talk, how to write, how to deck. You can translate dense infrastructure and economic data into relatable human-centric stories that drive engagement and positive sentiment.

Benefits

  • Flexible work hours
  • Minimum 20 days paid vacation annually
  • 401k + financial wellness support
  • Health Insurance (medical, dental, life, pet, mental health services)
  • Home office allowance
  • Bi-annual Wellness Credits
  • Monthly Technology Credit (to offset internet / phone costs)
  • Comprehensive Parental Leave Policy
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Codeword

Codeword is an end-to-end PR, strategy, and communications agency with deep expertise in tech messaging, reputation, and storytelling. We create content, comms, and community experiences people care about — and drive measurable business outcomes. Our client roster spans rapidly evolving sectors, including emerging technology (AI, robotics, quantum computing, XR, and biotech), B2B (cyber security, martech, commerce, CRM, unified productivity, and business intelligence), and B2C (hardware, retail, mobile computing, data networking, IoT, and mobile health). Our team's diverse backgrounds extend far beyond tech to industries like retail, travel, automotive, banking, entertainment, and more, ensuring multi-dimensional creative across every engagement. Brands turn to us for their most complex marketing and communication challenges — from developing executive thought leadership, to transforming technical insights into human stories, to launching innovations to the audiences that need them most. We work best with clients who are collaborators, from the initial strategy through campaign optimization, ensuring agility and maximum impact. Our experts become an extension of your team, enabling bold moves that take your brand further. That’s why global leaders like Google, ASUS, and Lowe’s, and high-growth disruptors like Drift, Rev, and Wing, trust Codeword to shape how they show up in the world. We partner with organizations whose innovations improve industries, solve meaningful challenges, and push progress forward. Want to see how we can help you break through? Let’s chat.

Founded in 2010
New York, New York, USA
87 employees (40 in marketing)

Traffic Signals

Monthly Visitors
3.5K
Traffic Source Mix
Search
36.7%
Direct
42.9%
Referral
6.2%
Social
12.7%
Paid
1.4%

Headcount Trend

Current headcount: ~87

Marketing Team

Marketing Team Size
25 (29% of company)
Marketing Roles Posted (Last 30 Days)
3