External Communications Specialist

Winston-Salem, NC (Hybrid)

$35/hr – $53/hrMid Level3+ years expFull time

Posted 8 days ago

Job Summary

Own and drive external communications initiatives by developing measurable tactics, shaping content and media relationships, and monitoring industry trends to uphold and elevate Advocate Health’s leadership in health care.

  • Lead content creation and distribution across earned, owned, and consumer channels
  • Build and maintain strategic media relationships to secure earned coverage
  • Collaborate across teams to align campaigns with business goals and protect brand reputation

Job Description

Responsibilities

  • Assistwiththedevelopment ofmeasurable proactive and reactive external communicationstacticsand execute the tacticsin collaboration withtherest of the external communicationsteam.
  • Supportreputation andexternal communications leadershipinrecommendingand executingtacticsthatidentifyand cultivate meaningful recognition opportunities that will reaffirm Advocate Health’s leadership role in areas of differentiation within the health industry, driving the influence of Advocate Health as a key national voice in the industry.
  • Collaborate withreputation andexternal communications leadershiptocreate communications plans, oftenas part of integrated marketing campaigns, that support organization and business goals but also protect and enhance the reputation ofthe AdvocateHealth and related brands.
  • Track and provide recommendations to leadership around emerging trends, potential industryissuesand/or brand reputation risks, developing reactive action plans and responses as needed.
  • Identify,draftand executecontent creationtacticsas part of approved communications plan, including but not limited to, consumer communications,newsreleases, pitches, blogs, opinion editorials, talking points, annual reports, thought leadership articles,etc.
  • Under the direction ofreputation andexternal communications leadership,identifyand cultivatecritical relationships with trade reporters, key local, regional, national mediaoutletsand influencers tofacilitaterelationship building resulting in positive earned media coverage.
  • In collaboration withreputation andexternal communications leadership,monitorand provideexecutivesummaries and reportsof media related to customers,competitorsand the industry.
  • Supportreputationandexternal communications team with priority projects, communications plans and tactics as needed based on need within the department.
  • In collaboration withreputation andexternal communications leadership, work cross-functionally to craft communications plans that influence the thinking and behavior of key audiences and thoughtfully promote Advocate Health and its family of brands.

Requirements

  • Bachelor’s degree in communications, journalism, public relations, marketing, advertising or other business-related field, or bachelor’s degree combined with relevant experience.
  • 3+years of experience in Communications, Marketing, Journalism or other business-relatedfield, including experiencerecommendingand executing comprehensive communications strategies.
  • Abilityto develop communications and public relations strategiesand effectively communicate recommendations toexternal communications leadership, under the guidance of external communications leadership
  • A flair for creating persuasive content and communicating effectively (and differently) depending on the medium.
  • Proactive, independent and takes initiative with consistent follow through.Results oriented.
  • Superior time management skills, withcapabilityof working with and meeting deadlines.Ability to handle tasks and complete work accurately and within a shorttimeframe.
  • Ability to think critically,seekunderstanding ofcomplex concepts,work tosynthesize information,andcreate clarity to support sound decision-making.
  • Strategicthinkerwithaability to work in a team environmentoninitiativesthatdrive business results.
  • Thrivesin a fast-paced environment, having a change mindset and comfortable navigating ambiguity.
  • Stronginterpersonalcommunicationsskills With The Ability Tocollaborate Effectively Withothers.

Benefits

  • Paid Time Off programs
  • Health and welfare benefits such as medical, dental, vision, life, andShort- and Long-Term Disability
  • Flexible Spending Accounts for eligible health care and dependent care expenses
  • Family benefits such as adoption assistance and paid parental leave
  • Defined contribution retirement plans with employer match and other financial wellness programs
  • Educational Assistance Program
Atrium Health Wake Forest Baptist logo

Atrium Health Wake Forest Baptist

Atrium Health Wake Forest Baptist is a nationally recognized academic medical center and health system based in Winston-Salem, NC, part of Advocate Health, the third-largest nonprofit health system in the United States. Atrium Health Wake Forest Baptist’s two main components are an integrated clinical system – anchored by Atrium Health Wake Forest Baptist Medical Center, an 885-bed tertiary-care hospital in Winston-Salem – that includes Brenner Children’s Hospital, five community hospitals, more than 300 primary and specialty care locations and more than 2,700 physicians; and Wake Forest University School of Medicine, a recognized leader in experiential medical education and groundbreaking research. Atrium Health Wake Forest Baptist and Wake Forest University School of Medicine are the academic core of Advocate Health. Atrium Health Wake Forest Baptist employs more than 20,000 teammates, part of Advocate Health’s 150,000 teammates. Atrium Health Wake Forest Baptist provided a record-setting $611.2 million in community benefits during the 2021 fiscal year, which includes unreimbursed care, charity care, education and research, and community health improvement.

Founded in 1902
Winston-Salem, North Carolina, USA
12K employees (99 in marketing)

Salaries

Posted range

$35/hr – $53/hr

Taken straight from the job posting.

See all Atrium Health Wake Forest Baptist salaries

Marketing Team

Marketing Team Size
73 (1% of company)
Median Tenure
9.4 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$585K
Last Raise
$585K
Grant, 9 months ago

Funding History

  • Jun 2025
    Grant • $585K

Traffic Signals

Monthly Visitors
629.1K
Monthly Google Ads Budget
$139.3K
Traffic Source Mix
Search
50.8%
Direct
42.7%
Referral
5.4%
Social
0.4%
Paid
0.6%

Headcount Trend

Current headcount: ~11.5K

Recent News

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External Communications Specialist

Atrium Health Wake Forest Baptist · Winston-Salem, NC · Hybrid