Responsibilities

• Develops and executes measurable proactive and reactive external communications strategies that advance organizational priorities and protect and enhance the reputations of Advocate Health and Wake Forest University School of Medicine.
• Creates communications strategies and integrated plans that elevate institutional excellence in research, academic medicine, clinical care and other areas of differentiation.
• Builds relationships with faculty, researchers, clinicians, learners and institutional partners to identify significant research findings, forthcoming publications, expert perspectives and compelling stories.
• Translates complex scientific, medical and organizational information into accurate, accessible and engaging content tailored to media, consumers and other external audiences.
• Develops content for earned, owned and social media channels, including news releases, media pitches, articles, blogs, opinion pieces, executive talking points, reports and social media content.
• Cultivates relationships with local, regional and national health, science, academic medicine and industry journalists and proactively pitches faculty experts, research findings, institutional initiatives, patient stories and other newsworthy topics.
• Responds to media inquiries by gathering information, identifying appropriate subject-matter experts and coordinating timely, accurate responses and interviews in collaboration with external communications leadership and organizational partners.
• Provides interview preparation, editorial guidance and media training to organizational leaders, faculty and other subject-matter experts.
• Collaborates with researchers and institutional partners to ensure communications accurately represent study findings, limitations and potential implications while adhering to publication embargoes, journal requirements and organizational review processes.
• Collaborates cross-functionally with communications, marketing, digital, social media, creative and operational partners to execute coordinated campaigns and maintain consistent messaging across channels.

Requirements

• Bachelor’s degree in communications, journalism, public relations, marketing, advertising or other business-related field, or bachelor’s degree combined with relevant experience.
• 3+ years of experience in Communications, Marketing, Journalism or other business-related field, including experience recommending and executing comprehensive communications strategies.
• Ability to develop communications and public relations strategies and tactics and effectively communicate recommendations to external communications leadership, under the guidance of external communications leadership
• A flair for creating persuasive content and communicating effectively (and differently) depending on the medium.
• Proactive, independent and takes initiative with consistent follow through. Results oriented.
• Superior time management skills, with capability of working with and meeting deadlines. Ability to handle tasks and complete work accurately and within a short timeframe.
• Ability to think critically, seek understanding of complex concepts, work to synthesize information, and create clarity to support sound decision-making
• Strategic thinker with ability to work in a team environment on initiatives that drive business results.
• Thrives in a fast-paced environment, having a change mindset and comfortable navigating ambiguity.
• Strong interpersonal communications skills with the ability to collaborate effectively with others.