Responsibilities

• Define the role of experiential media within Kroger's broader retail media portfolio.
• Develop a long-term roadmap across sampling, demonstrations, brand ambassadors, premium events, sponsorships, mobile activations, community experiences, and emerging experiential formats.
• Evaluate new opportunities through the lens of client value, operational feasibility, customer experience, and revenue potential.
• Translate experiential capabilities into clear, sellable media products.
• Develop standardized packages, pricing principles, sales materials, activation requirements, and measurement approaches.
• Partner with Sales Strategist to identify advertiser demand and develop scalable solutions.
• Build and manage the partner ecosystem required to execute experiential programs at scale.
• Develop performance scorecards, governance processes, and quarterly business reviews.
• Partner with Partnerships on commercial structures, contracting, and partner management.
• Design scalable go-to-market frameworks that move products from pilot to commercial adoption.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of experience across retail media, experiential marketing, shopper marketing, media strategy, agency, retail, or related industries.
• Proven ability to connect product capabilities with advertiser needs and revenue outcomes.
• Demonstrated experience developing and scaling new products, capabilities, programs, or business models.
• Strong understanding of retailer, CPG, agency, and media network ecosystems.
• Experience leading complex cross-functional initiatives involving multiple stakeholders and partners.
• Proven ability to develop business cases, pricing strategies, partnerships, and revenue-generating programs.
• Experience balancing strategic planning with operational execution.
• Familiarity with retail operations, merchandising processes, first-party data, and retail media measurement frameworks preferred.

Preferred

• Familiarity with retail operations, merchandising processes, first-party data, and retail media measurement frameworks preferred.

Benefits

• Health: Medical: with competitive plan designs and support for self-care, wellness and mental health. Dental: with in-network and out-of-network benefit. Vision: with in-network and out-of-network benefit.
• Wealth: 401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.
• Happiness: Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year. Paid leave for maternity, paternity and family care instances.