Experiential Specialist - Defender

Mahwah, NJ

$71K/yr – $92K/yrMid Level5+ years exp

Posted 2 months ago

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Job Summary

Drive experiential, events, and partnerships programs to deliver Defender & Discovery consumer experiences.

  • Own development, strategy, planning and implementation of Defender & Discovery consumer experiences.
  • Must-have: 5 years of Experiential Marketing and/or Event Marketing experience.
  • Standout: Manage agency partners, vendors, and post-program reconciliation with budget oversight.

Job Description

Responsibilities

  • This role supports three key marketing areas; Experiential Marketing, Events, Partnerships and Branded Entertainment with brand appropriate like-minded companies;
  • Responsible for identifying opportunities developing the strategy, and planning and implementation of Defender & Discovery’s consumer experiences;
  • Develop budgets and support administrative financial functions including estimate approval, PO creation, maintenance, and post-program reconciliation;
  • Plan and manage resources including fleet and property assets with internal and agency partners across multiple channels;
  • Responsible for activating and managing various agency partners and third party vendors, including event staff;
  • Responsible for maintaining highest level of brand execution and consistency with overall brand message and strategic direction;
  • Develop team spirit and positive staff engagement;
  • Liaison with the JLR regional and local field marketing team, as well as cross-functional departments including finance, legal, purchasing, communications, public relations, information technology, facilities, fleet, global office, and more;
  • Perform other duties as required

Requirements

  • Bachelor’s Degree in Marketing or a related discipline;
  • 5 years of Experiential Marketing and/or Event Marketing experience;
  • Experience with corporate event planning a must;
  • Strategy development, planning and activation skills;
  • Previous work experience with budgets and budget management;
  • Exceptional organizational, time management, and project management skills;
  • Strong management and communication skills;
  • Team player with ability to navigate corporate culture and interdepartmental relations;
  • Excellent Microsoft Office skills, particularly Excel and PowerPoint, required;
  • Business acumen and leadership credibility;

Preferred

  • Automotive and/or luxury product background preferred;

Benefits

  • As a people-first company, working at JLR means opportunity, teamwork, and growth.
  • That's why working here is so much more than a job.
  • Global Bonus Program based on company performance
  • You are never just a number. We take pride in taking care of our employees, doing everything we can to make sure that our teammates thrive both in and out of the office.
  • Our employees receive a generous time off policy
  • We offer a discounted Luxury Vehicle Car Program
  • Employees also receive generous health care and retirement plans
  • Quarterly Chair Massages
  • Maternity/Paternity Leave
  • Complimentary lunch
JLR logo

JLR

At JLR, we create exceptional experiences through our brands: Range Rover, Defender, Discovery and Jaguar. As the corporate home of these iconic British brands, we bring together world-class design, pioneering innovation and the creative ambition that drives our business forward.Our heritage matters, but it's our future that excites us. We're transforming at pace, shaping new technologies, electrifying our products and reimagining how people move through the world. None of this happens by accident. It happens because of our people – creators, problem-solvers and pioneers who bring bold ideas to life every day.Everyone at JLR plays a role in building an enterprise that is as exceptional as the experiences we deliver. Here, you'll find the scale of a global organisation and the opportunity to make a meaningful impact from day one.We are proud of the brands we steward, but even prouder of the culture we're building – one where curiosity is encouraged, craftsmanship is celebrated and every colleague is supported to grow. If you would like to be part of our journey, you can explore our business areas and current opportunities right here on LinkedIn. You can also connect with our teams, ask questions and hear from the people who make JLR what it is.The future is exciting. We hope you will help us create it.

Coventry, England, GBR
43K employees (1,675 in marketing)