Responsibilities

• Strategic Strategy & Planning
• Global Calendar Management: Orchestrate the annual international trade show circuit (12+ events), optimizing resource allocation and milestone execution
• Strategic Alignment: Partner with agencies to design experiential strategies that directly advance Robinson Helicopter’s sales objectives and increase market share
• Integrated Communications: Synchronize pre-, at-, and post-show campaigns with PR and Social teams to amplify brand reach and Share of Voice
• Brand Integrity: Direct all experiential initiatives to ensure absolute brand cohesion and messaging consistency across every touchpoint
• Collateral & Brand Assets: Oversee the curation, procurement, and logistical management of promotional items to maximize brand resonance
• Logistics & Operational Excellence
• End-to-End Activation Management: Lead the comprehensive lifecycle of each event, from initial concept through teardown, with a focus on mission-critical logistics:
• Precision Logistics: Oversee high-stakes aircraft load-in and load-out procedures, ensuring the safe transport, positioning, and security of multimillion-dollar assets
• Regulatory Compliance: Manage all event-specific insurance requirements, liability waivers, and safety protocols in accordance with venue and aviation standards

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 4+ years of proven success managing large-scale corporate trade shows and/or high-impact experiential activations, whether agency-side or in-house
• Travel willingness to 25–30%

Preferred

• Prior experience within the transportation sector and a track record of direct, successful collaboration with convention exhibit houses is highly preferred
• Market Impact: A deep understanding of experiential marketing frameworks used to amplify Share of Voice (SoV), elevate brand positioning, and convert engagement into measurable sales growth
• Radical Collaboration: A team-first mentality with the ability to work cross-functionally to ensure brand consistency across all touchpoints
• Technical Proficiency: Advanced skills in Microsoft Office Suite and project management software.