Experiential Marketing Lead at Target | New York City, NY | $114K/yr – $205K/yr

Target

Experiential Marketing Lead

New York City, NY (Hybrid)

$114K/yr – $205K/yrSenior Level7+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and scale experiential programs at the intersection of fashion and culture, building NYC driven live and digital activations with strong cross-channel integration.

Ownership: lead concept to execution of style and culture focused experiences for a fashion-forward audience.
Channels/Partnerships: partner across PR, social, and digital to extend reach while preserving brand aesthetics.
Measurement: track learnings and metrics to inform future activations and partnerships.

Job Description

Responsibilities

Lead experiential strategy for style, design and culturally-focused initiatives, from concept to execution
Develop innovative activation ideas that resonate with fashion-forward audiences, tastemakers, and key communities
Collaborate with internal teams and external partners to ensure seamless integration across all marketing channels
Manage budgets, timelines, vendors, and agencies with confidence and clarity
Guide creative development with a strong eye for design and brand aesthetics
Leverage cultural insights, trends, and guest behavior to shape experiences that feel relevant and shareable
Track success metrics and key learnings to inform future planning
Navigate the evolving event landscape with agility, incorporating hybrid and digital extensions where needed
Represent Target in NYC-based industry and cultural spaces, identifying potential partnership opportunities

Requirements

Bachelor's degree or equivalent experience
7+ years of relevant experience in marketing, with a focus in Experiential and deep understanding of style, fashion, design, and culture
Strong cross-functional collaborator with excellent communication and presentation skills
Proven ability to build brand moments that scale across PR, social, and digital
Insatiably curious and culturally attuned and tapped into trends, influencers, and the creative scene in NYC and beyond
Thrives in fast-paced, dynamic environments and can pivot quickly when needed
Solution-oriented, resourceful, and detail-obsessed
Willing and able to travel and work flexible hours as needed to support activations

Preferred

Benefits

comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.
401(k)
employee discount
short term disability
long term disability
paid sick leave
paid national holidays
paid vacation
Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits

Target

3.5 Glassdoor

Target is one of the world’s most recognized brands and one of America’s leading retailers. We make Target our guests’ preferred shopping destination by offering outstanding value, inspiration, innovation and an exceptional guest experience that no other retailer can deliver. Target is committed to responsible corporate citizenship, ethical business practices, environmental stewardship and generous community support. Since 1946, we have given 5 percent of our profits back to our communities. Our goal is to work as one team to fulfill our unique brand promise to our guests, wherever and whenever they choose to shop. For more information, visit corporate.target.com.

Founded in 1962

Minneapolis, MN, US

158K employees (11,174 in marketing)

www.target.com/careers

58% recommend to a friend

58% CEO approval