Responsibilities

• Own end-to-end execution of experiential programs including creator events, influencer trips, brand activations, and community gatherings
• Design immersive, content-first experiences that encourage organic storytelling and social distribution
• Partner with influencer, social, PR, and creative teams to align experiences with broader marketing campaigns
• Develop creator programming that enables authentic product usage and integration into content
• Plan and oversee content capture opportunities during events (filming moments, creator interactions, branded environments)
• Manage vendors, budgets, timelines, logistics, and on-site execution
• Build and maintain strong relationships with creators, partners, and vendors
• Evaluate performance post-event, measuring content output, reach, engagement, and impact on product adoption
• Continuously refine and scale experiential strategy based on insights and results

Requirements

• 5–8+ years of experience in experiential marketing, influencer marketing, or event production
• Proven experience executing high-impact brand activations, creator events, or experiential campaigns
• Strong understanding of social platforms (TikTok, Instagram, YouTube) and what drives shareable content
• Experience working with creators, influencers, or talent in a brand or agency setting
• Ability to manage multiple complex projects with strong attention to detail and execution
• Experience managing budgets, vendors, and logistics end-to-end
• Strong cross-functional collaboration skills across marketing, creative, and external partners
• A strong eye for design, aesthetics, and brand experience