Responsibilities

• Drive client success, agency growth, and creative excellence across a portfolio; partner with the Group Portfolio Lead to shape unified client engagement and performance across digital, media, CRM, and social.
• Cultivate deep client relationships as a strategic advisor, anticipate needs, identify opportunities, pitch new business, and champion work that advances client goals and agency ambition.
• Guide and inspire multi-disciplinary teams, fostering collaboration, accountability, and a culture of excellence delivering best-in-class work.
• Oversee client portfolios of $25M–$45M+ revenue, supporting 30–100+ people and multiple stakeholders.
• Develop and implement strategies for high client satisfaction and a unified experience across departments.
• Establish and maintain strong relationships with key clients.
• Provide strategic digital, social, and CRM leadership to drive engagement, retention, and lifecycle optimization.
• Lead multi-track digital, social, and CRM engagements with cross-channel integration.
• Collaborate across disciplines and partners to integrate CRM, digital, media, and social campaigns with other channels.
• Support lifecycle and loyalty programs using data-driven insights for communications and lifecycle marketing.

Requirements

• 18-20+ years of agency experience driving growth through digital, social, and CRM.
• Deep understanding of omni-channel marketing ecosystems and customer-led strategies.
• Experience leading integration of campaigns across email, push, SMS, web, direct mail, digital, and social channels.
• Proven ability to build and nurture client relationships.
• Experience with Marketing, Product, Data & Analytics teams and leading MarTech platforms (Salesforce, Adobe, Braze, Epsilon) preferred.
• Analytical mindset with data interpretation and applying CRM/digital/social best practices to drive innovation.
• Self-directed problem solver with conflict resolution and communication skills.
• Experience leading complex projects and large teams.
• Ability to lead client portfolios of $25M–$45M+.
• Proven experience growing client accounts and agency revenue.

Preferred

• Experience with Marketing, Product, Data & Analytics teams and leading MarTech platforms (e.g., Salesforce, Adobe, Braze, Epsilon) preferred.