Executive Director, U.S. HCP Marketing

Responsibilities

• Own the HCP marketing strategy and contribute to the development of the annual global brand plan for Rezdiffra, aligning tactics to lifecycle stage, competitive dynamics, and portfolio priorities.
• Translate market research, prescriber analytics, and customer feedback into a clear, differentiated brand positioning and messaging framework for HCP audiences.
• Anticipate and plan for competitive threats (new entrants, label expansions) and adjust HCP strategy accordingly.
• Lead development of core and derivative promotional tools and continue to evolve promotional claims beyond label by leveraging FDA’s CFL guidance.
• Oversee non-personal promotion (NPP) strategy across peer-to-peer channels, paid media, and programmatic/digital channels targeting HCPs.
• Ensure all materials are scientifically accurate, on-label, and approved through Promotional Review Committee (PRC) composed of Medical, Legal, and Regulatory.
• Develop and manage KOL engagement strategy in partnership with Thought Leader Liaison team, Medical Affairs, and Sales including oversight of advisory boards and promotional speaker bureau.
• Own planning and execution for major medical congresses and conferences (booth strategy, product theaters, print and digital sponsorships).
• Serve as the primary marketing partner to Sales Leadership; ensure each field team is equipped with compelling, compliant tools and messaging.
• Partner closely with Commercial training and development for implementation of new tools and messaging during and outside of planned national and regional sales meetings

Requirements

• Bachelor's degree required; MBA or advanced degree preferred.
• 18+ years of pharmaceutical/biotech marketing experience, with 10+ years in HCP-facing brand marketing roles of increasing responsibility with a majority of experience on a specialty brand. Experience in liver and/or a cardiometabolic therapy preferred.
• Proven experience marketing a blockbuster or high-growth/high-potential specialty product.
• Demonstrated success building and actualizing HCP marketing strategy within constraints and processes mandated by a Subpart H (conditional approval)
• Demonstrated experience as a people leader managing and leading Marketing professionals.
• Excellent cross-functional collaboration skills, particularly with Sales, Thought Leader Liaisons, Medical Affairs, Market Access, and Legal/Regulatory.
• Ability to distill complex information into essential knowledge and persuasively present it to all levels of management.
• Strong interpersonal skills, including the ability to lead, identify and resolve conflict, and drive consensus among individuals from a variety of viewpoints and disciplines.
• Role requires up to 30% US travel

Preferred

• Experience in liver and/or a cardiometabolic therapy preferred.
• MBA or advanced degree preferred.

Benefits

• Full-time employees are also eligible for comprehensive benefits, including flexible paid time off, medical, dental, vision and life/disability insurance, and 401(k) offerings (i.e., traditional, Roth, and employer match) in accordance with applicable plans. We also offer additional voluntary benefits like supplemental life insurance, legal services, and other offerings. In addition, we offer mental health benefits through our Employee Assistance Program for employees and their family. The company also provides other benefits in accordance with applicable federal, state, and local laws.