Executive Director, Strategy - CREO at Omnicom Media | New York City, NY | $150K/yr – $250K/yr

Omnicom Media

Executive Director, Strategy - CREO

New York City, NY (Hybrid)

$150K/yr – $250K/yrDirector/ExecutiveFull time

Posted 5 weeks ago

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Job Summary

Own the voice, standards, and execution quality of creator-led work across client and new-business initiatives, turning insights into differentiated campaigns that still hit business metrics.

Creative Leadership: Define and uphold an agency-wide standard for craft and impact, guiding strategy-to-creation across influencer programs.
Campaign Ideation & Systems: Translate strategy into compelling concepts, content architectures, and creator-native storytelling that move KPIs.
Cross-Functional Craft & Growth: Lead a senior creative team, align with analytics, production, and strategy, and future-proof offerings with creative innovations.

Job Description

Develop and lead the creative vision, standards and creative output across Creo's client engagements, ensuring alignment with cultural moments, client objectives and market trends.
Set the creative direction and standards across all high-impact client initiatives and new business, ensuring work is insight-led, differentiated, and creatively compelling while commercially grounded.
Establish and uphold agency-wide standards for creative excellence, ensuring consistent quality, innovation, effectiveness and craft across all creative outputs.
Interrogate creative briefs to uncover core challenges, identify hidden opportunities, and clearly communicate creative direction and deliverables to internal teams and clients.
Serve as the creative lead translating strategic direction into compelling campaign concepts, content architectures, creator-first storytelling opportunities and creative systems that drive measurable results.
Develop creator-native creative processes that enable creators to meaningfully contribute to, shape and evolve campaign ideas.
Lead and mentor a creative team, coaching creative personnel at all levels on strategic thinking, craft, career progression, and performance management.
Define creative briefing, review and feedback processes that elevate creative craft, improve consistency and strengthen the overall quality of creative output.
Partner with strategy and production teams to establish ideal environments and processes for creativity to thrive while maintaining commercial rigor and project feasibility.
Conduct deep research to understand audience needs, emotions, and aspirations, translating insights into creative strategies that align influencer casting and content to brand KPIs and business outcomes.

Omnicom Media

3.5 Glassdoor

Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996

New York, Iowa, USA

14K employees (3,943 in marketing)

www.omnicommedia.com

60% recommend to a friend

74% CEO approval