Responsibilities

• Support direct reports in developing overarching strategy across multiple media channels
• Lead broader sports strategy development for client education
• Interpret relevant research from third party data, industry trades and additional source
• Primarily manage day-to-day comms with client POCs and across internal teams
• Develop broad understanding of clients’ business needs, KPI’s, goals and objectives
• Ability to work seamlessly across internal and external groups
• Work directly and daily with planning and investment teams to develop holistic client strategy
• Promote use of data and other insight tools to build strategic recommendations E.g., Target analysis, competitive, marketplace intelligence
• Collaborate with external agency partners on IAT deliverables including but not limited to a respective annual business planning, brand/master brand communications strategy, tactical media recommendations, etc
• Responsible for budget tracking across a portfolio, where funding may be sourced from various LOBs

Requirements

• 15 years’ experience working in an integrated strategy role and/or sponsorship marketing position with direct client-facing access
• 10+ years of relevant experience in sports
• Experience across mainstream media channels (national TV, local, digital, social, etc)
• Strong communicator - both written and verbal - and presenter, in person and on conference calls
• Extensive client facing experience
• Highly organized, with the ability to manage and prioritize many simultaneous deliverables
• Undergraduate degree required (preferably Marketing, Business, Sports Management or Communications)
• Proficient in Excel, PowerPoint, Word, Google Docs, Teams
• Strong background in marketing and media strategy, with experience in building out integrated recommendations across various budget scenarios
• Strong ability to effectively communicate ideas in both a written and verbal setting

Preferred

• Experience leading sports sponsorships and 360 activations is a plus