Responsibilities

• Establish strategic frameworks, best practices, and measurement approaches across all social marketing efforts.
• Develop platform-specific strategies that maximize audience engagement, conversation, and cultural impact.
• Translate audience insights, platform trends, and cultural moments into actionable marketing opportunities.
• Develop strategies that deepen fandom, increase engagement, and strengthen audience loyalty.
• Identify opportunities to cultivate creator communities, fan advocates, and cultural influencers.
• Ensure social channels serve as meaningful touchpoints between audiences and the brand.
• Serve as the organization's leading expert on emerging and established social platforms including Instagram, TikTok, YouTube, Threads, Reddit, Snapchat, and future platforms.
• Advise senior leadership on platform evolution, consumer behavior shifts, and emerging opportunities.
• Identify innovative social formats, creator partnerships, and engagement tactics that can advance campaign objectives.
• Drive experimentation and learning agendas to continuously improve performance and audience connection.

Requirements

• 10+ years of experience in social media, digital marketing, entertainment marketing, or audience engagement.
• Deep expertise across major social platforms and evolving digital ecosystems.
• Proven track record developing social-first strategies for premium entertainment brands, media companies, streaming services, studios, or consumer brands.
• Strong understanding of audience development, creator marketing, community management, and cultural trend analysis.
• Experience leading cross-functional initiatives across marketing, publicity, media, creative, and production teams.
• Demonstrated success managing and developing high-performing teams.
• Exceptional communication, presentation, and stakeholder management skills.
• Strong analytical mindset with ability to translate data into strategic recommendations.

Preferred

• Benefits – Full coverage across medical, vision, and dental, plus 401(k) matching and bonus opportunities.
• Organizational impact – Ability to shape a culture of platform fluency and cross-functional collaboration.
• Execution – Proven track record turning insights into scalable, creative social campaigns.

Benefits

• Full Coverage – Medical, Vision, and Dental
• Annual discretionary bonus and merit increase
• Work/Life Balance – generous sick days, vacation days, holidays, and wellness days
• 401(k) company matching
• Tuition Reimbursement (up to graduate degree)