Executive Director, Marketing, Scientific Strategy and Engagement

Rahway, NJ (Remote)

$256K/yr – $403K/yrSenior Level10+ years expFull time

Posted 11 days ago

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Job Summary

Own the U.S. Ophthalmology scientific and medical education strategy, lead thought-leader engagement and congress execution, and guide cross-functional alignment and compliant engagement across Medical Affairs, Market Access, Sales, and Global Marketing.

Job Description

Responsibilities

  • Scientific Strategy & Medical Education - Define and own the U.S. Ophthalmology scientific narrative for the commercial team across DME and nAMD, ensuring alignment with enterprise and medical narratives.
  • Oversee development and deployment of medical education programs, including content creation, speaker bureau development and readiness, and execution of HQ-led and field-led programs.
  • Lead overall congress strategy and execution for the U.S. Ophthalmology portfolio, including sponsorship decisions, exhibit booth planning, and promotional activities.
  • Thought Leader Engagement & Advocacy - Set strategic direction for identification, profiling, and engagement of national and regional scientific leaders and emerging experts.
  • Oversee execution of engagement plans by the Thought Leader Marketing Liaison team, leveraging congresses and HQ activities to engage with thought leaders consistent with compliance policies and standards.
  • Ensure insights gathered from scientific leaders inform brand planning, marketing strategies, payer initiatives, and other cross-functional activities.
  • Cross-Functional Collaboration - Partner with Medical Affairs, Market Access, Sales, and Global Marketing to ensure coordinated engagement with thought leaders.
  • Drive alignment on customer needs and triage requests appropriately across functions.
  • Ensure strict adherence to compliance regulations, internal policies, and industry standards in all engagement activities.
  • Team Leadership & Talent Development - Lead and mentor a team of marketing professionals, fostering a culture of collaboration, accountability, and innovation.

Requirements

  • Bachelor’s degree required
  • MBA or advanced degree preferred
  • Deep understanding of specialty markets; ophthalmology experience required.
  • 10+ years of progressive experience in pharmaceutical marketing, including launch experience and leadership of multi-asset portfolios.
  • Proven ability to lead teams, influence cross-functional stakeholders, and drive strategic decision-making.
  • Strong analytical, communication, and leadership skills.
  • Compliance: Knowledge of regulatory and compliance requirements in the biopharmaceutical industry.
  • Required Skills: Advertising Campaign Development, Advertising Campaign Development, Biopharmaceutical Industry, Biopharmaceuticals, Biopharmaceutics, Brand Management, Brand Marketing, Content Creation, Customer-Focused, Data Analysis, Decision Making, Executive Presence, Innovation, Macular Degeneration, Market Analysis, Marketing, Market Research, Medical Affairs, Omnichannel Marketing, People Leadership, Pharmaceutical Biology, Pharmaceuticals Marketing, Pricing Strategies, Product Marketing, Professional Networking {+ 2 more}

Benefits

  • We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.
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Merck

At Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.merck.com. This site is intended for residents of the United States and Canada and their territories only. FLS: http://merck.us/3TKXNuZ

Rahway, New Jersey, US
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