Responsibilities

• Build bold brand ambition to improve patient impact based on deep insight from external Scientific Experts (ESEs), Payers, Patients, advocacy organizations and other key partners.
• Develop detailed product strategy and promotional campaign for the asset including pre-launch and launch strategy and operational plans.
• P&L ownership including forecast development and performance v forecast.
• Own the execution of the marketing plans, driving innovation and implementing key marketing initiatives while embracing new channels (e.g., omnichannel) and technology (AI).
• Inform the brand strategic decisions – including life cycle planning and data generation - in line with longer term objectives, relevance for patients, customers, and market.
• Partner with Sales leadership to ensure organizational alignment from strategy through field execution. Set brand strategies for the sales organization and hold sales leaders accountable to performance and forecast delivery.
• Collaborate and maintain positive relationships with strategic partners globally and in the US.
• Actively participate in R&I Leadership Team – participating and leading TA initiatives to optimize the value of the portfolio and strengthen the skills of the team.
• Build an employee experience that ignites innovation and unites talent to deliver the business. Lead and align team around a clear vision and purpose.

Requirements

• Bachelor's Degree, preferably in business, marketing, or the sciences.
• 10 years’ experience in pharmaceutical, healthcare or biotech industries
• Consistent track record leading successful development of brand and/or TA strategies, which are founded on clear customer and market insights.
• US Product launch experience
• Experience in and/or leading customer facing roles.
• Experience using clinical data in crafting brand strategies and lifecycle planning.
• Successful experience in leading and developing strong performing teams, partner engagement, and the ability to work cross functionally to move key initiatives forward.

Preferred

• Experience with revenue forecasting, expense management, developing compelling business reasons and management/communication of brand performance.
• Strong knowledge of US R&I thought leaders.
• Ability to identify innovative strategies with the greatest business impact and empower their teams to implement the plan.
• Strong curiosity, growth mindset and high learning agility