Executive Director Marketing, Rare Disease Franchise

Morristown, NJ (Hybrid)

$260K/yr – $300K/yrDirector/Executive15+ years expFull time

Posted 12 hrs ago

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Job Summary

Own and lead the marketing strategy for Cosela, driving growth and aligning cross-functional teams across market access, digital marketing, and launches.

Own and execute major marketing initiatives
Collaborate with executives to shape strategic direction
Drive data-driven improvements across campaigns

Job Description

Responsibilities

Lead the development and execution of the company’s comprehensive marketing strategy to drive growth and market penetration for Cosela
Collaborate with executive leadership to shape the strategic direction of the company and align marketing efforts with broader business goals
Communicate and present brand marketing strategies and plans to executive leadership
Collaborate with all commercial functions to create and implement strategies
Provide thought leadership and innovation to keep Pharmacosmos at the forefront of the industry
Oversee the creation and implementation of marketing plans to meet or exceed net sales, volume, and P&L targets for Cosela
Direct the planning, development, and execution of all marketing initiatives, including personal and non-personal marketing initiatives and other strategies and tactics for building brand awareness, trial, and usage in a highly competitive market
Collaborate with market access teams to identify and address barriers to access and ensure optimal product positioning
Lead initiatives to enhance population health decision maker engagement and relationships, ensuring coverage and formulary placement are integrated into marketing plan
Lead the execution of strategic and tactical plans including development and deployment of sales tools, digital (omnichannel) marketing, speaker programs, and conventions

Requirements

BS/BA degree in marketing, business, or life sciences required; MBA preferred
Minimum 15 years of healthcare industry experience
Minimum 10 years Hematology and Oncology marketing experience, including product launch experience
Minimum 5 years market access experience, including knowledge of Payors, PBMs, IDNs, and GPOs
Minimum 5 years leading cross functional teams and people
Extensive experience in the buy-and-bill and HEM/ONC required
Proven track record in digital marketing, including marketing automation platform implementation and utilization
Demonstrated ability to conceive, develop, and implement multi-dimensional commercial strategy and successful marketing plans
Strong analytical and business acumen; ability to understand financial analysis and its impact on business
Excellence in project management and effectively managing competing priorities

Preferred

MBA preferred

Pharmacosmos Therapeutics Inc

Pharmacosmos Therapeutics Inc., an affiliate of Pharmacosmos, markets Monoferric in the US high-dose IV iron market. Pharmacosmos Therapeutics brings together:- A best-in-class product- Resources required to drive rapid growth - An ability to adapt quickly to market change- A new standard for patient careFounded in 1965, Pharmacosmos headquarters in Denmark. We are a family-held company built on passionate and knowledgeable people. We value integrity, open-mindedness, and respect. These values guide us in our endeavors and touch everyone in every part of our journey. We respect everyone who becomes a part of our journey. As a company , we strive to become the world leader in the treatment of iron deficiency anemia, one of the largest global health issues, and aspire to change the way iron deficiency anemia is treated.Pharmacosmos is focused on three business areas: branded pharmaceuticals, APIs, and carbohydrates. The US company focuses primarily on the prescription iron pharmaceutical market. Two-thirds of its revenue comes from this segment of the business. Pharmaceutical grade carbohydrates and API enhance their supply chain capabilities and overall market strategy and positioning. The company takes pride in our robust research and development program with a focus on human and veterinary medicines.Pharmacosmos cultivates a collaborative, performance-based culture. We recognize and reward employees for the value they bring and empower them to do meaningful work. Built upon the heritage and financial strength of the parent company, Pharmacosmos Therapeutics benefits from a singular focus, driving the growth of Monoferric.

Founded in 2019

Morristown, New Jersey, USA

180 employees (6 in marketing)

www.pharmacosmos.com