Executive Director, Marketing Intelligence Platforms & Innovation

Detroit, MI (Hybrid)

$155K/yr – $390K/yrSenior Level15+ years expFull time

Posted 4 weeks ago

Job Summary

Own the maturation and standardization of marketing intelligence platforms across the global network, drive predictive analytics and AI use cases, and set scalable engineering and delivery standards. Lead cross‑functional program governance, executive deliverables, and alignment while guiding growth initiatives, innovation, and thought leadership.

  • Own maturation and standardization across regions
  • Lead executive-level delivery and cross-functional governance

Job Description

Responsibilities

  • Product Maturity & Capability Standardization
  • - Evolve the maturity of our marketing intelligence products and standardize capabilities across the global network and agency partners, creating consistency in how we build, measure, and deliver.
  • - Advance our predictive and prescriptive analytics capabilities, including identifying and operationalizing high-value AI use cases.
  • - Establish and enforce engineering, data, and delivery standards that scale across regions and partners.
  • Program Governance & Executive Delivery
  • - Track and orchestrate high-priority projects and cross-functional efforts, ensuring alignment, communication, and accountability across teams.
  • - Manage executive-level deliverables end to end — scoping, financials, resourcing/HR reviews, and other senior reporting — bringing rigor and visibility to how priority work is run.
  • - Serve as a central point of coordination, making sure standards and processes are followed and that leadership has a clear, current view of progress.
  • Growth, Innovation & Thought Leadership
  • - Drive progress toward winning new global business, including the EMEA analytics scope, by closely tracking timelines, roadmap goals, and deliverables.

Requirements

  • 15+ years of experience spanning product/capability leadership, analytics or marketing intelligence, and large-scale program or delivery management.
  • A combination of automotive and/or broader industry expertise, hands-on product management experience, and agency or media agency experience.
  • A track record of maturing analytics products and standardizing capabilities across complex, distributed, or multi-agency environments.
  • Strong command of predictive/prescriptive analytics and applied AI, with the judgment to separate hype from genuine value.
  • Demonstrated success managing executive-level deliverables — scoping, financials, resourcing — with precision and discretion.
  • Experience supporting business development or new-business wins, ideally in a global or EMEA context.
  • Exceptional cross-functional leadership, communication, and stakeholder-management skills at the executive level.

Benefits

  • Hybrid approach, with teams in the office an average of four days a week.
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VML

3.5 Glassdoor

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.

Founded in 2024
New York, New York, US
33K employees (8,368 in marketing)
67% recommend to a friend
79% CEO approval

Salaries

Posted range

$155K/yr – $390K/yr

Taken straight from the job posting.

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