Responsibilities

• Competitive Intelligence: Establish and lead the global competitive intelligence strategy, including governance, standards, analytical frameworks, and executive-ready interpretation of competitor financial performance, product development activity, launches, commercial strategy, pricing behavior, market access developments, customer dynamics, and other external signals that may affect enterprise strategy.
• Translate competitive developments into strategic scenarios, implications, and recommended actions for the Chief Marketing Officer, Global Marketing, regional commercial leadership, and the Global Leadership Team.
• Own quarterly and ad hoc competitive briefings that identify material risks, opportunities, and choices requiring executive alignment.
• Strategic Preparation: Own and institutionalize global strategic preparedness processes, including cross-functional war-gaming, scenario planning, launch threat assessment, and response planning for material competitive, market, portfolio, and customer shifts. Lead senior cross-functional teams across regions, Medical Affairs, R&D, Innovation, Finance, and Marketing to evaluate strategic alternatives, quantify business implications, and recommend enterprise-level response options.
• Build repeatable planning frameworks that strengthen organizational readiness for competitive launches, market disruptions, new evidence, pricing pressure, regulatory developments, and changes in customer or HCP behavior. Ensure outputs are incorporated into business planning, brand strategy, portfolio decisions, launch readiness, and executive decision forums.
• Market Research: Set the global market research and insight strategy, including standards for ATU, brand health tracking, customer and HCP insight generation, market sizing, market share analysis, sales force sizing inputs, and strategic research design across key global markets.
• Serve as the senior enterprise advisor for market research quality, methodology, prioritization, and interpretation.
• Translate quantitative and qualitative insights into strategic recommendations that inform global and regional brand strategy, portfolio prioritization, innovation choices, commercial investment, launch planning, and long-range business planning. Ensure that market research outputs are comparable, actionable, and consistently applied across regions and functions.
• Business KPI Tracking: Design and own the global commercial performance intelligence framework, including KPI architecture, executive reporting standards, data interpretation principles, and governance for business performance tracking across global and regional stakeholders. Define the critical metrics, analytical cadence, escalation triggers, and decision points required to support senior leadership visibility into business performance, market performance, and strategic execution.
• Partner with Finance, regional commercial teams, and Global Marketing to ensure KPI outputs are accurate, actionable, and linked to business priorities, strategic plans, pricing decisions, portfolio choices, and resource allocation discussions. Provide executive-level interpretation of performance trends, root causes, risks, and recommended strategic actions.

Requirements

• Bachelor of Arts (B.A.)
• 15+ years experience and demonstrated skills in developing, managing and delivering market intelligence strategies and plans in a mid-large complex organization
• Local marketing/brand management of a product at the country level
• leadership experience in leading a diverse function or team

Preferred

• Master's Degree MBA or similar graduate degree
• Technical & Functional Skills