Responsibilities

• Driving successful global strategies that leverage competitive advantages and have customer focus
• Understanding the challenges, growth opportunities and the most relevant market trends to translate these into marketing initiatives
• Providing marketing leadership role to cross-functional teams and countries, and partnering closely with the US Brand Lead to align on strategic direction for this important market
• Working with stakeholder partners in Medical Affairs (and in particular the Global Therapeutic Area Lead), Marketing, Market Access, Patient engagement regional and country leadership, Distribution and Finance to optimize commercial success for the near term and future product launches
• Ensuring country alignment on marketing strategies and execution excellence via strong global-country network as well as monitoring countries’ plans and performance to provide support and drive best practice sharing
• Developing the Global communication platform including key elements of positioning, messaging, value proposition, creative campaign, and promotional pieces
• Creating and implementing global cross functional educational initiatives (e.g. symposia, speaker’s bureau, stand-alone events) to raise disease awareness, increase patient identification, and drive brand adoption
• Leading cross functional planning and supporting execution of HCP and patient market research and advisory board meetings to gain actionable market and customer insights
• Building relationships with key external stakeholder to advance strategic results
• Creating a robust tactical plan based on strategic imperatives and critical success factors, drive excellence in executing global programs and measure their success

Requirements

• 10+ years of experience in Global Marketing and/or other relevant strategic functions
• Launching and managing competitive products globally in complex rare disease markets
• Minimum of Bachelor’s Degree; Master in Science or MBA preferred
• Demonstrated track record of success supporting the marketing and commercialization of an orphan, rare disease and/or specialized drug(s) that requires the development and execution of unique sales and marketing strategies
• Demonstrated success in developing and executing brand plans
• Ability to work independently and collaboratively, as required, in a fast-paced, matrixed, team environment consisting of internal and external team members
• Analytical thinker with strong problem-solving skills and the ability to adapt to changing priorities and deadlines
• Excellent planning, organization and time management skills including the ability to support and prioritize multiple projects
• Ability to anticipate issues and respond quickly, flexibly and creatively to solve problems and address commercial market challenges
• Previous experience in collaborating and working with patient organizations

Preferred

• Experience working in a small but fast growing, entrepreneurial environment
• Attention to detail, willingness to execute on all levels of activity with a positive attitude and ability to motivate all levels of the organization
• A good communicator with excellent verbal and writing skills, with the ability to present publicly to large and small audiences alike
• Strong project management capabilities with demonstrated experience to keep to timelines and budgets

Benefits

• All eligible employees may also enroll in PTC’s medical, dental, vision, and retirement savings plans