Responsibilities

• Digital Marketing Strategy & Infrastructure – Design, build, and maintain BU’s digital marketing infrastructure: the platforms, tools, workflows, and governance the University runs on.
• – Define and champion best practices in SEO, digital advertising, marketing technology, and channel strategy across BU.
• – Tie digital marketing investment, at both the University and the unit level, to institutional goals such as enrollment, persistence, and fundraising, and to demonstrable return on investment.
• – Analytics, Reporting & Insights Build an internal analytics dashboard for External Affairs that gives leadership real-time visibility into digital marketing performance.
• – Design and lead a university-wide data, reporting, and insights structure so BU’s colleges, schools, and units learn and improve together rather than in silos.
• – Partner with Institutional Research, IS&T, and unit stakeholders to define shared metrics, data governance, and reporting schedules tied to institutional priorities.
• – Translate complex data into clear, actionable insight for senior leadership, unit partners, and the External Affairs team.
• Cross-Campus Partnership & Vendor Strategy – Serve as the day-to-day strategic partner to BU’s colleges, schools, and administrative units on digital marketing, building trusted advisory relationships with unit marketing leaders and the agencies and vendors they engage.
• – Establish and maintain a consistent, University-wide framework for evaluating, engaging, and managing digital marketing vendor relationships, keeping them aligned with BU’s brand, strategy, and goals.
• – Analyze current vendor engagements and digital spend to find opportunities for consolidation, efficiency, and stronger return on investment.

Requirements

• Bachelor’s degree in marketing, Communications, Advertising, Business, Analytics, or a related field.
• 8+ years of progressive digital marketing leadership experience, including budget and vendor/agency management.
• Demonstrated experience overseeing SEO, digital advertising, and marketing analytics functions.
• Proven success building or scaling marketing analytics, reporting, or dashboard infrastructure.
• Track record of leading, developing, and retaining high-performing marketing teams.
• Strong vendor and agency management experience, including contract and performance oversight.
• Excellent relationship-building, influence, and communication skills, with a demonstrated ability to build trust and drive alignment across a large, decentralized, matrixed organization.
• Current, working knowledge of digital marketing and marketing-technology trends, including practical applications of AI in marketing and analytics.

Preferred

• Experience in higher education marketing or another complex, multi-unit institutional environment.
• Experience partnering with Institutional Research or a similar data/decision-support function.
• Familiarity with higher-education marketing and analytics platforms.

Benefits

• Tuition remission for employees and eligible dependents.
• Retirement contributions.
• Health and dental coverage.
• Paid time off.