Executive Director, Consumer Marketing at Acadia Pharmaceuticals | Princeton, NJ | $271K/yr – $339K/yr

Acadia Pharmaceuticals

Executive Director, Consumer Marketing

Princeton, NJ (Hybrid)

$271K/yr – $339K/yrDirector/Executive15+ years expFull time

Posted 5 weeks ago

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Job Summary

Enterprise consumer marketing and patient engagement drive across lifecycle with cross-functional leadership and budget ownership to align brand and franchise strategy, shape patient journeys, and impact adherence.

Ownership of enterprise consumer marketing and patient education strategy across brand and franchise with senior leadership alignment.
Leadership development and cross-functional enterprise initiatives with HCP Marketing, Sales, Market Access, and Medical Affairs.
Own end-to-end patient journey across awareness to adherence, ensuring integrated messaging and channel execution.

Job Description

Responsibilities

Owns and leads enterprise consumer marketing and patient engagement strategy, aligning across brand, franchise, and corporate priorities
Leads and develops senior leaders, including the Sr. Director, Consumer Marketing and Director, Patient Education, driving organizational performance
Represents the voice of the patient and caregiver in senior leadership forums, shaping brand and franchise strategy
Leads consumer strategy across the full lifecycle, including optimization of the inline brand and readiness for future indications and pipeline assets
Drives integrated strategic planning across Consumer Marketing and Patient Education, ensuring aligned messaging, engagement models, and execution across all patient touchpoints
Delivers a cohesive, end-to-end patient journey strategy connecting awareness, education, engagement, and adherence across channels
Ensures alignment between consumer and HCP strategies and strong integration between field-based Patient Educators and home office marketing
Leads cross-functional collaboration with HCP Marketing, Sales, Market Access, Medical Affairs, Advocacy, Corporate Affairs, and Commercial Operations, including enterprise engagement with Advocacy and Corporate Affairs partners
Oversees omnichannel consumer strategy, insights, and performance—spanning digital ecosystem, media, segmentation, journey mapping, and market dynamics—to drive measurable outcomes
Owns budgets, campaigns, patient engagement programs, agency strategy, and vendor management, ensuring high-impact execution, compliance with MLR standards, and support for evolving franchise and pipeline needs
Other duties as assigned

Acadia Pharmaceuticals

3.1 Glassdoor

At Acadia, our mission is to turn scientific promise into meaningful innovation that makes the difference for underserved neurological disorders and rare disease communities around the world. Our commercial portfolio includes FDA-approved treatments for Parkinson's disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer's disease psychosis and Lewy body dementia psychosis, along with early-stage programs that address other unmet patient needs.

Founded in 1993

San Diego, California, USA

921 employees (54 in marketing)

Acadia.com

43% recommend to a friend

49% CEO approval