Executive Director, Consumer Marketing at Acadia Pharmaceuticals | San Diego, CA | $271K/yr – $339K/yr

Executive Director, Consumer Marketing

San Diego, CA (Hybrid)

$271K/yr – $339K/yrDirector/Executive15+ years expFull time

Posted 2 months ago

Job Summary

Own the enterprise consumer marketing and patient engagement agenda with cross-functional leadership, shaping patient voice in senior forums and delivering an end-to-end journey across awareness to adherence.

Own: lead consumer marketing and patient education strategy with executives and franchise stakeholders.
Impact: align messaging and engagement across brand, patient education, and future pipeline assets.

Job Description

Responsibilities

Owns and leads enterprise consumer marketing and patient engagement strategy, aligning across brand, franchise, and corporate priorities
Leads and develops senior leaders, including the Sr. Director, Consumer Marketing and Director, Patient Education, driving organizational performance
Represents the voice of the patient and caregiver in senior leadership forums, shaping brand and franchise strategy
Leads consumer strategy across the full lifecycle, including optimization of the inline brand and readiness for future indications and pipeline assets
Drives integrated strategic planning across Consumer Marketing and Patient Education, ensuring aligned messaging, engagement models, and execution across all patient touchpoints
Delivers a cohesive, end-to-end patient journey strategy connecting awareness, education, engagement, and adherence across channels
Ensures alignment between consumer and HCP strategies and strong integration between field-based Patient Educators and home office marketing
Leads cross-functional collaboration with HCP Marketing, Sales, Market Access, Medical Affairs, Advocacy, Corporate Affairs, and Commercial Operations, including enterprise engagement with Advocacy and Corporate Affairs partners
Oversees omnichannel consumer strategy, insights, and performance—spanning digital ecosystem, media, segmentation, journey mapping, and market dynamics—to drive measurable outcomes
Owns budgets, campaigns, patient engagement programs, agency strategy, and vendor management, ensuring high-impact execution, compliance with MLR standards, and support for evolving franchise and pipeline needs
Other duties as assigned

Requirements

Bachelor’s degree in Marketing, Business, Healthcare, or related field required.
MBA or advanced degree strongly preferred.
Minimum of 15 years of progressive experience in pharmaceutical or biotech marketing, with deep expertise in consumer marketing, digital strategy, and patient engagement models.
Demonstrated leadership experience required, including:
Leading senior leaders and/or managing second-line leadership
Driving cross-functional enterprise initiatives
Deep expertise in consumer, digital, and omnichannel marketing strategy
Proven ability to lead and develop leaders, driving performance through multiple layers
Strong track record of shaping enterprise strategy and influencing senior stakeholders
Experience integrating field-based patient engagement models with corporate marketing strategy
Demonstrated success driving end-to-end patient journey strategy and execution
Advanced consumer insights and analytics capabilities
Strong financial and budget management acumen
Exceptional communication, executive presence, and decision-making skills
Ability to operate effectively in a highly matrixed, fast-paced environment
Ability to travel up to ~40%

Nice to Have

MBA or advanced degree strongly preferred

Benefits

Competitive base, bonus, new hire and ongoing equity packages
Medical, dental, and vision insurance
Employer-paid life, disability, business travel and EAP coverage
401(k) Plan with a fully vested company match 1:1 up to 5%
Employee Stock Purchase Plan with a 2-year purchase price lock-in
15+ vacation days
13 -15 paid holidays, including office closure between December 24th and January 1st
10 days of paid sick time
Paid parental leave benefit
Tuition assistance

Acadia Pharmaceuticals

3.1 Glassdoor

At Acadia, our mission is to turn scientific promise into meaningful innovation that makes the difference for underserved neurological disorders and rare disease communities around the world. Our commercial portfolio includes FDA-approved treatments for Parkinson's disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer's disease psychosis and Lewy body dementia psychosis, along with early-stage programs that address other unmet patient needs.

Founded in 1993

San Diego, California, USA

921 employees (54 in marketing)

Acadia.com

43% recommend to a friend

49% CEO approval