Responsibilities

• Plan, organize and coordinate the district's public relations and communications strategy designed to support the goals and priorities of the district strategic plan.
• Serve as a key district contact / liaison. Create and maintain a positive and professional partnership between the district and the news media. Ensure regular contact with the media through creation and distribution of news releases; schedule time/quotes for Superintendent or designee(s); arrange for press conferences as required.
• Identify, develop, and coordinate positive, unique and/or exceptional storylines to promote Linn-Mar programs, students, policies, events, and initiatives for distribution to community partners, parents, and media.
• Attend district events and develop strategies, campaigns, and initiatives to create interest, awareness and a positive perception of public schools and the district.
• Serve as district spokesperson if the Superintendent / Associate Superintendent or designee are not available.
• Prepare, edit, and publish content/photos/video for district professional publications including internal and external newsletters and condition of the district. Ensure accuracy, professionalism, and quality for all communication materials and efforts. Distribute in a timely and effective manner to various audiences.
• Facilitate interviews with district personnel for stories, content, and media, as necessary.
• Oversee the creation and production of videos in house, including concept/theme development, production planning and execution of all steps resulting in a final product using in-house equipment. Outsource video projects as needed.
• Maintain and post content on appropriate social media platforms (Facebook, LinkedIn, X, and Instagram).
• Manage and oversee the district website including ADA compliance and a consistent flow of timely information to all stakeholders.
• Manage and expedite responses to inquiries and complaints, including FOIA requests.
• Design objective informational materials and lead communication efforts for district campaigns and programs.
• Plan, coordinate, implement and evaluate district and community special events including but not limited to the LION Learning, receptions, ribbon cuttings, groundbreakings, and open houses.
• Provide training, guidance, and information regarding media interviews with staff members.
• Provide professional public relations counsel and assistance and provide input into the development of district, department or building marketing plans, including the development of public relations activities aligned with the goals and objectives of the district.
• Oversee the approval of outside group backpack materials according to Board Policy. Ensure approved materials from vendors have confirmed space, insurance and/or fundraising requests on file.
• Maintain district displays and keep them up to date with current information and/or items of special interest to staff, students, and the public.
• Oversee district branding and trademarking.
• Coordinate the appearance of all district print and electronic materials such as letterhead, use of logos, and brochures, etc.
• Develop and communicate the district's brand to effectively market Linn-Mar in the community to increase student enrollment.

Requirements

• Bachelor's degree in public relations/marketing; journalism, communications, or a combination of education and/or equivalent experience.
• At least five years of successful working experience in news or public relations.