Executive Director, Brand Strategy, Storytelling & Communications, Athletics

Responsibilities

• Directly lead and develop the Athletics PR, media relations and communications team, with full responsibility for the day-to-day communications function across all varsity sports
• Own and lead the cross-functional sync across Athletics marketing functions, partnering closely with social, digital, ticket sales and marketing, NIL, and sponsorships/partnerships to ensure brand, storytelling and communications priorities are aligned; these are close working relationships, not direct reporting lines
• Serve as the connective leader across comms and brand — ensuring one coherent strategy rather than siloed execution
• All duties performed in compliance with NCAA, conference, and University policies, rules, and regulations
• Own the communications function end to end, across all varsity sports — messaging, media relations, and public-facing narrative
• Serve as a key point of contact for trade publications and sports media, with the relationships and credibility to represent the program well
• Build and maintain fluency in the sports media landscape — understanding how coverage, narrative, and reputation move in the college sports space specifically
• Coordinate with external units and partners to support major initiatives and events, beyond just partnerships storytelling
• Set the overarching brand and storytelling strategy across all varsity sports, ensuring a consistent, compelling expression of Miami Athletics across every audience touchpoint
• Champion a social-first storytelling strategy, partnering closely with the social and content teams to ensure stories, creative concepts and campaigns are conceived for how audiences consume and engage with sports content today, rather than simply adapting traditional communications for social channels

Requirements

• Bachelor's degree
• Minimum 5 years of relevant work experience
• Any relevant education, certifications and/or work experience may be considered.