Responsibilities

• Lead, mentor, develop and retain the brand team and a regional marketing team, including regular feedback and annual reviews, fostering a collaborative and high-performance culture
• Develop a deep understanding of disease state, market dynamics, unmet needs, and brand/competitive data to lead the development and evolution of market shaping and brand building initiatives; Provide thought leadership for market and therapeutic area understanding across all the levels of organization
• Own brand positioning, branding, campaign, and core messaging across all audiences
• Lead cross-functional team to successfully develop and execute an annual integrated product plan, including direct alignment to forecast achievement, robust budgets, prioritization of appropriate tactics, and a strong KPI measurement plan with key stakeholders that drives differentiated and compelling value to market segments
• Develop and execute HCP and patient tactical plans through high-quality, high impact/engagement, innovative promotional and educational initiatives including but not limited to core promotional materials, print and digital sales force tools, promotional and/or educational programming, media planning and other NPP approaches
• Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, adjust strategy and tactics accordingly, and develop recommendations for future plans
• Collaborate with Market Research, Sales, Regional Marketing and Medical Affairs to develop HCP and patient insights that are actionable; Ensure awareness and education of key internal stakeholders
• Oversee the planning and execution of GOMEKLI commercial tactics for all congresses, ensuring alignment with overarching strategy
• Develop and manage strategy, planning, and execution for advisory boards, integrating insights to optimize marketing plans and associated execution
• Effectively manage the GOMEKLI marketing budget and collaborate with cross-functional partners to optimize spend and maximize the value of investments

Requirements

• Bachelor's degree (business or related disciplines)
• 12+ years of pharmaceutical and/or biotechnology commercial experience
• 5+ years people leadership experience
• S. rare disease, neurology and/or oncology experience preferred, including an understanding of the landscape, community and academic oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
• Prior experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction.
• Proficient in digital marketing and media tactics directed towards HCPs and patients
• Successful track record in understanding the U.S. regulatory environment and navigating the medical, regulatory, legal review process
• Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution
• Excellent communication skills with an ability to efficiently and productively communicate both orally and in writing; track record of effective and influential presentations to external and internal stakeholders
• Proven ability to lead and collaborate with cross-functional teams

Preferred

• MBA or other advanced degree preferred
• Experience with NF1-PN or desmoid tumor markets (NF1-PN market)

Benefits

• best-in-class benefits for our team of SpringWorkers who work with urgency on behalf of patients suffering from devastating diseases.
• review additional information here Benefits .