Executive & Digital Content Strategy Lead

Austin, TX (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

Job Summary

Build, scale, and govern executive thought leadership programs that turn business priorities into differentiated narratives across YouTube and LinkedIn, driving awareness, engagement, and measurable influence.

  • Executive thought leadership: define strategy, craft core narratives, and align messaging across leadership and initiatives.
  • Channel operations: own YouTube and LinkedIn programs, editorials, calendars, and cross-functional publishing cadences.
  • Performance optimization: leverage insights, testing, and optimization to improve reach, engagement, and conversions.

Job Description

Responsibilities

  • Define and evolve executive thought leadership strategy aligned to client priorities and key campaigns
  • Develop core narratives, messaging frameworks, and editorial themes across executives and initiatives
  • Partner with executives, communications, and business leaders to shape authentic, differentiated perspectives
  • Translate business priorities into scalable thought leadership programs and content series
  • Own Commercial PC YouTube channel strategy, including content pillars, audience targeting, and performance goals
  • Develop and manage always-on content programming (e.g., series, episodic formats, campaign integrations)
  • Partner with creative teams and COEs on concept development, production planning, and publishing cadence
  • Ensure content aligns to broader campaign narratives and supports awareness, engagement, and conversion goals
  • Drive performance optimization through insights, testing, and continuous improvement
  • Define and execute LinkedIn Commercial PC strategy across corporate channels and executive presence

Requirements

  • Bachelor’s or Master’s degree in Marketing, Communications, Journalism, Business, or related field

Preferred

  • Extensive experience in content strategy, executive communications, social media, digital marketing, or thought leadership
  • Experience managing executive presence and content strategy on LinkedIn and YouTube
  • Strong understanding of digital storytelling, editorial strategy, and audience engagement best practices
  • Experience working cross-functionally with communications, creative, social, and campaign teams

Benefits

  • AMD benefits at a glance.

Marketing Team

Marketing Roles Posted (Last 30 Days)
6

Executive & Digital Content Strategy Lead

Advanced Micro Devices, Inc · Austin, TX · Hybrid